Senior Manager, Paid Social (TikTok Shop) at Wpromote | USA | $85K/yr – $97K/yr

Wpromote

Senior Manager, Paid Social (TikTok Shop)

USA (Remote)

$85K/yr – $97K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own TikTok Shop growth across media, influencers, and cross-functional ops to drive revenue and scale commerce, with a focus on measurement and platform relationships.

Growth ownership: TikTok Shop traffic, affiliate strategy, promotions, and conversion optimization.
Strategy & alignment: full-funnel paid social tied to revenue metrics.
Partnerships & governance: influencer recruitment, beta access, QA and cross-channel attribution.

Job Description

Responsibilities: Leading TikTok Shop growth strategy, including traffic-driving media, affiliate strategy, promotional planning, and conversion optimization within the Shop ecosystem. Formulating full-funnel paid social and TikTok Shop strategy that ties media and commerce decisions to client business objectives (revenue growth, MER/ROAS, CPA, AOV, LTV, new customer acquisition). Driving influencer/affiliate recruitment strategy in partnership with Influencer and Creator teams; activating and optimizing affiliate performance within TikTok Shop. Translating creative insights into testable commerce hypotheses and partnering with Creative leads to iterate on TikTok-native, shop-enabled creative formats (LIVE, Spark Ads, UGC, creator-led assets). Informing teams on TikTok Shop best practices, promotional cadence planning, and operational requirements to unlock scale. Influencing day-to-day campaign optimizations across Meta, TikTok, Snap, Reddit, Pinterest, X, NextDoor and other relevant platforms — with advanced ownership of TikTok Shop and Seller Center workflows. Participating in cross-functional pod workflows (Creative, Influencer, Data Strategy, Paid Search, Programmatic) to align TikTok Shop into holistic digital KPIs. Maintaining strong platform relationships with TikTok reps, advocating for beta access, LIVE shopping opportunities, and alpha commerce products. Applying strict QA, tagging, and tracking discipline to ensure delivery accuracy and commerce measurement integrity. Partnering with Data Strategy to evaluate incrementality, blended MER, and cross-channel halo impact of TikTok Shop programs.

Wpromote

Wpromote is a top independent marketing agency that challenges convention to accelerate growth for brands. We believe every client, including legacy enterprise brands like Whirlpool, category leaders like Spanx, and fast-growing DTCs like Vuori, can maximize the business impact of media with the right outcomes-driven partner. Our holistic total commerce approach drives transformative results for retail brands across channels and purchase points, powered by our Challenger culture, deep business intelligence, and predictive Polaris platform. To stay ahead of the rapid evolution of commerce and consumer behavior, we put data-driven testing and experimentation at the heart of our organization and delivery model so our clients can outsmart instead of outspend the competition and move fast to capitalize on opportunities in an ever-changing media ecosystem

Founded in 2001

El Segundo, CA, US

694 employees (281 in marketing)

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