Responsibilities

• Develop and execute a holistic performance marketing strategy that optimizes digital channels (Paid Social - Meta, Tiktok Shop, etc…) to online/offline revenue outcomes.
• Own end-to-end campaign execution: planning, launch, optimization, and reporting
• Manage and scale multi-million dollar budgets with a focus on ROAS, CAC, and LTV
• Develop full-funnel strategies (prospecting, retargeting, retention, upsell).
• Translate business goals/strategy into performance-driven media plans.
• Continuously test + optimize creatives, audiences, bidding strategies, and placements.
• Own forecasting, pacing, and budget allocation across campaigns and channels.
• Identify growth opportunities through data (incrementality, audience expansion, creative testing).

Requirements

• 4–6 years of paid social performance marketing experience.
• Proven experience managing paid social budgets at scale, ideally within a Retail/DTC hybrid environment.
• Deep expertise in optimizing performance channels to offline, brick/mortar sales metrics.
• Proven ability to scale acquisition while maintaining efficiency and brand standards.
• Strong analytical mindset with the ability to translate data into clear, strategic recommendations
• Deep expertise in Meta Ads Manager; experience with emerging platforms (TikTok, Pinterest)
• Familiarity with modern attribution approaches and analytics tools (e.g., GA4, incrementality testing, MTA/MMM concepts)
• A strong collaborator, who can work seamlessly w/ creative and brand teams.

Preferred

• Experience in the Home Goods, Luxury Retail, or Furniture sectors.
• Background in transitioning a digitally native brand into physical retail channels.