Responsibilities - Own and lead the global paid social strategy across all major social media platforms - Manage and optimize multi-million-dollar paid social budgets with a strong focus on efficiency, scale, and profitability - Drive customer acquisition, revenue growth, and incremental return on ad spend (iROAS) through full-funnel paid social initiatives - Develop audience segmentation, targeting, and retargeting strategies to improve conversion and customer lifetime value - Partner closely with Creative and Brand teams to develop high-performing, platform-native creative strategies and testing frameworks - Oversee campaign execution, pacing, optimization, and reporting across all paid social programs - Identify opportunities to scale emerging channels, beta products, and innovative media formats - Build robust testing roadmaps across creative, audiences, bidding strategies, landing pages, and measurement methodologies - Analyze campaign performance and consumer insights to drive strategic recommendations and budget allocation decisions - Collaborate with Analytics and Data teams to refine attribution, incrementality testing, and measurement frameworks - Partner cross-functionally with Ecommerce, Analytics, CRM, and Finance teams to align growth initiatives with company objectives - Mentor and develop team members while fostering a culture of accountability, innovation, and continuous improvement - Stay ahead of platform changes, consumer behavior trends, and competitive activity within the social and digital landscape Requirements - 7+ years of experience in paid social, performance marketing, or digital media, preferably within ecommerce, fashion, beauty, or DTC brands - Deep expertise across Meta, TikTok, Pinterest, Snapchat, YouTube, and other paid social platforms - Proven track record managing and scaling significant paid social budgets with measurable business impact - Strong understanding of performance metrics including iROAS, CAC, CPA, LTV, incrementality, and attribution - Experience developing full-funnel paid social strategies that balance brand storytelling with performance objectives - Strong analytical capabilities with proficiency in reporting and performance analysis tools - Experience leading agency relationships and cross-functional partnerships - Demonstrated success managing and developing high-performing teams - Ability to thrive in a fast-paced, highly collaborative, and rapidly evolving environment - Excellent communication, organizational, and project management skills - Passion for digital culture, social trends, and innovative consumer marketing Benefits - Up to 100% Company Paid Healthcare (medical, dental, vision) - Kind Body Fertility Benefits - 401(k) savings plan with up to 4% match - Unlimited PTO - Full Access to LinkedIn learning - Employee Discounts - Free weekly catered lunch at HQ – M/T/W/Th - Dog-Friendly office on a Thursday and Friday - Free Swag Giveaways - Annual Holiday Party - Annual Summer Party - Invitations to pop-ups and other company events - Complimentary daily office snacks and beverages