Senior Manager, Paid Social at New Engen, Inc. | New York City, NY | $105K/yr – $120K/yr

New Engen, Inc.

Senior Manager, Paid Social

New York City, NY (Hybrid)

$105K/yr – $120K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the paid social growth engine for high-spend accounts, coordinating strategy, platform partnerships, and test-driven innovation to drive client outcomes and new business opportunities.

Growth & Platform Ownership: Own paid social strategy on Meta with channel expansion, and translate platform insights into client actions.
Platform Partnerships: Maintain key partner relationships (Meta, TikTok, Reddit, Snap) and stay ahead of trends and betas.
Testing & Cross-Functional Collaboration: Lead testing roadmaps across creative, audiences, and new platforms with analytics, creative, and media teams to deliver integrated strategies.

Job Description

Responsibilities

Lead paid social strategy across high-spend, complex client accounts
Drive performance across Meta as the primary platform, with expansion into additional channels
Identify opportunities for growth, optimization, and scaling across the funnel
Act as a key point of contact with platform partners (Meta, TikTok, Reddit, Snap)
Stay ahead of platform trends, betas, and new opportunities
Translate platform insights into actionable strategies for clients
Lead testing roadmaps across creative, audience, and channel expansion
Explore and pilot new platforms and tools (e.g. emerging ad channels, influencer integrations)
Present performance, insights, and recommendations to clients
Build trust with senior stakeholders through clear, confident communication

Requirements

5–8+ years of paid social experience, with deep expertise in Meta (required)
Hands-on experience with at least one additional platform (TikTok, Reddit, Snap, or similar)
Proven ability to lead strategy on complex or high-spend accounts
Strong analytical skills, with comfort working in Excel or Google Sheets
Experience presenting performance and recommendations to clients or senior stakeholders
Ability to balance strategic thinking with hands-on execution when needed
Curiosity and willingness to test new channels, tools, and approaches
Comfort operating in ambiguity and building structure where it doesn’t exist
Strong communication skills and a collaborative working style

Preferred

Experience working on app-based growth or large-scale ecomm accounts
Agency experience, or brand-side experience with exposure to multiple channels and strategies
Experience contributing to pitches or new business efforts