Responsibilities

• Own end-to-end strategy and execution for paid media campaigns across Meta and TikTok
• Develop campaign structures, audience strategy, bidding approach, and budget allocation across channels and territories
• Plan, launch, and manage prospecting, retargeting, and retention campaigns aligned to revenue and acquisition targets
• Own pixel, tag, and conversion infrastructure across all paid channels, including server-side tracking and CAPI implementations
• Reconcile platform reporting against Shopify, GA4, and third-party attribution tools
• Build and maintain reporting covering ROAS, CAC, contribution margin, and channel-level performance
• Deliver weekly and monthly performance reports with strategic recommendations, not just data
• Manage the paid media budget with monthly and quarterly forecasting against revenue targets
• Recommend budget shifts, new channel investments, and pullbacks based on performance data

Requirements

• Type: Full-time, in-office
• Target work week: 40 hours a week between 9 AM to 6 PM EST
• 8+ years of hands-on paid media experience
• Deep proficiency in Meta Ads Manager and TikTok Ads
• Strong technical foundation in tracking and attribution: Meta CAPI, server-side tracking, GA4, and ecommerce attribution platforms (Windsor.ai, Triple Whale, Northbeam, or similar)
• Strong analytical skills with advanced proficiency in spreadsheets and dashboarding tools
• Self-starter with a strong sense of ownership and the ability to operate without daily direction
• Comfortable working in a fast-paced, high-performance environment