Responsibilities

• Lead paid social strategy, execution, and optimization across a portfolio of medium to large client accounts, ensuring strong performance against business goals.
• Own client-facing communication for key accounts, including strategic recommendations, performance storytelling, testing plans, and proactive problem-solving.
• Translate high-level growth goals into actionable paid social plans across channels such as Meta, Instagram, TikTok, Pinterest, Snapchat, and other relevant platforms.
• Drive advanced media buying decisions, including campaign structure, audience strategy, measurement approach, testing priorities, and budget allocation.
• Partner cross-functionally with creative, analytics, strategy, and account teams to ensure paid social efforts align with broader business objectives.
• Mentor and support Managers, Senior Analysts, and Analysts by providing guidance on execution, performance analysis, and strategic thinking.
• Help improve team operations by identifying opportunities to strengthen workflows, reporting standards, QA practices, and client delivery processes.
• Support onboarding of new clients by shaping initial channel strategies, account audits, and transition plans.
• Contribute to department-level initiatives, including playbooks, best practices, training, and process documentation.
• Stay current on platform changes, market trends, and emerging opportunities to strengthen client performance and team knowledge.