Responsibilities

• Set vision and annual social media strategies, including campaign level social briefs through to execution and optimization oversight
• Day to day management of Paid Social campaigns. Establish short- and long-term learning agendas and oversee social measurement capabilities, analysis and reporting of campaigns. Analyze social media metrics to evaluate campaign performance, optimize strategies, and maximize audience engagement
• Execution of full funnel Paid Social plans that juggling multiple competing priorities
• Adopt established account management standards and enhance campaign best practices
• Monitor the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance
• Identify new opportunities to drive commerce and brand engagement, based on evolving customer and cultural trends, including a focus on reaching younger and diverse audiences
• Collaborate with Creative and Influencer teams to deliver best-in-class campaigns and content to our customers
• Partner with cross functional teams to drive process improvement and efficiency and provide mentorship for junior paid social team members
• Serve as subject matter expert on paid social media best practices and emerging trends

Requirements

• 5-7 years Paid Social experience agency or brand side, with at least 2 years managing a team
• Ability to work autonomously, make smart decisions and be seen as an expert in their field
• High expertise level of Paid Social platforms and tools (Meta, TikTok, Snapchat, Pinterest), Reddit a plus
• Excellent communication skills with the ability to explain and deliver insights and recommendations
• High attention to detail
• Proficient data analysis and interpretation skills
• Confident with a positive, proactive can-do attitude
• Initiative way of working and ability to cope with competing demands and prioritize tasks accordingly

Benefits

• Medical, Dental, Vision plans
• 401K matched up to 5%
• Generous PTO (Paid Time Off)
• Short and long-term disability
• Summer Fridays
• Exclusive employee discounts off THG Brands
• Many more...