Senior Manager, Paid Search - Sportsbook (Remote US) at Fanatics | New York City, NY | $140K/yr – $165K/yr

Fanatics

Senior Manager, Paid Search - Sportsbook (Remote US)

New York City, NY (Remote)

$140K/yr – $165K/yrSenior Level6+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and optimize paid search for a sports betting platform, turning data into growth by shaping structure, bidding, and cross-team collaboration to hit acquisition, deposit, and revenue goals.

Growth/Performance: Build brand, non-brand, and event search programs with clear sequencing and efficiency targets.
Cross-functional Collaboration: Sync with Promotions, CRM, Trading, Brand, Product, and Creative to align moments and lifecycle initiatives.
Measurement & Governance: Deliver budget plans, learnings, and exec-ready insights while ensuring QA and compliance across tracking and eligibility.

Job Description

Own and optimize paid search for Fanatics Sportsbook, driving acquisition, deposits, and revenue through disciplined structure, budget management, and cross-functional alignment.

Growth/Performance: Build and optimize brand, non-brand, competitor, state, event, promotion, and app search programs to meet CPA, CAC, and LTV targets.
Cross-functional Collaboration: Align campaigns with Promotions, CRM, Trading, Brand, Product, and Creative teams around sports moments and lifecycle initiatives.
Measurement & Governance: Translate weekly performance into actionable budgets, learnings, and executive-ready readouts while maintaining QA and compliance across tracking and eligibility.

Fanatics

3.3 Glassdoor

Fanatics is a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Founded in 2002

New York, New York, USA

14K employees (1,648 in marketing)

www.fanaticsinc.com

50% recommend to a friend

55% CEO approval