Responsibilities

• Own day-to-day strategy, execution, pacing, and optimization of paid search campaigns for Fanatics Sportsbook.
• Build and refine campaign structures across brand, non-brand, competitor, state, event, promotion, and app acquisition search demand.
• Manage budgets, bid strategies, keyword coverage, ad copy, landing pages, and performance targets to support acquisition, first deposit, active customer, revenue, and payback goals.
• Optimize campaigns against OSB-specific economics including CAC, CPA, deposit quality, handle contribution, net gaming revenue, payback, and lifetime value.
• Translate weekly and monthly performance data into actionable insights, budget recommendations, test learnings, and executive-ready readouts.
• Partner with Promotions, CRM, Trading, Brand, Product, Creative teams to align campaigns with sports moments, market priorities, offers, and customer lifecycle initiatives.
• Manage agency workflows and platform partner relationships to ensure accurate builds, timely optimizations, and clear accountability for performance outcomes.
• Lead testing across match types, bidding automation, creative messaging, landing pages, audience signals, app campaigns, and emerging search products.
• Maintain rigorous QA across ad copy, tracking parameters, destination URLs, state eligibility, responsible gaming requirements, and compliance approvals.
• Mentor and provide direction to the Search Associate Buyer on campaign trafficking, reporting, pacing, and optimization tasks.

Requirements

• 6+ years of experience in paid search, performance marketing, growth marketing, or a related digital media role.
• Strong hands-on experience with Google Ads, Microsoft Advertising, Search Ads 360, Apple Search Ads, Google Analytics, and campaign management tools.
• Demonstrated ability to manage performance budgets against CAC, CPA, ROAS, revenue, payback, and LTV goals.
• Experience building campaigns, analyzing query-level performance, optimizing bid strategies, and developing structured testing roadmaps.
• Strong analytical skills with the ability to connect channel-level results to broader business outcomes.
• Experience working with agencies, platform partners, creative teams, analytics teams, and compliance stakeholders.
• Strong presentation skills across internal and external stakeholders.
• Detail oriented, deadline focused, observant, adaptable, and innovative.
• Must be open to occasional travel to Fanatics Betting & Gaming offices in New York City and Denver as well as other locations for conferences, events, meetings, and team-building activities.

Preferred

• Experience in sports betting, gaming, daily fantasy, fintech, subscription, marketplace, or other regulated performance marketing environments preferred.