Own paid search strategy and execution for Fanatics Casino, driving depositor and revenue outcomes through structured campaigns, testing, and cross-functional collaboration.

• Campaign Design: Build and refine structures across brand, non-brand, competitor, state, casino category, game, promotion, and app acquisition search demand.
• Performance Optimization: Manage budgets, bid strategies, keyword coverage, ad copy, landing pages, and targets to support new depositor, redeposit, active customer, revenue, and payback goals.
• Measurement & Readouts: Translate weekly and monthly performance data into actionable insights, budget recommendations, test learnings, and executive-ready readouts.
• Cross-Functional Alignment: Partner with Casino Marketing, CRM, Product, Creative, Brand, and Promotions to align search with launches, offers, priorities, and customer lifecycle initiatives.
• QA & Compliance: Maintain rigorous QA across ad copy, tracking, URLs, state eligibility, responsible gaming requirements, and approvals.

Note: Hidden: occasional travel to Fanatics Betting & Gaming offices as needed for conferences, events, and team activities.

• Manage agency workflows and platform partner relationships to ensure accurate builds, timely optimizations, and clear accountability for performance outcomes.
• Lead testing across match types, bidding automation, creative messaging, landing pages, audience signals, app campaigns, and emerging search products.
• Mentor the Search Associate Buyer on trafficking, reporting, pacing, and optimization tasks.
• Monitor competitor activity, casino search trends, state demand, jackpot moments, and product seasonality to identify growth opportunities.
• Support budget forecasting, channel planning, incrementality analysis, and monthly business reviews for the OC search portfolio.

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