Senior Manager, Paid Media at Weber Shandwick | District of Columbia, USA | $85K/yr – $100K/yr

Senior Manager, Paid Media

District of Columbia, USA (Hybrid)

$85K/yr – $100K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

Job Summary

Own end-to-end paid media programs for client campaigns, from RFPs and vendor selection to execution, optimization, and reporting.

Lead planning, media buying, and campaign execution across digital channels
Develop and present paid media plans and performance insights
Maintain client relationships and coordinate with creative, analytics, and vendors

Job Description

Responsibilities

Reviews media brief and sets planning process in motion
Creates Request for Proposal (RFP) and develops consideration list of appropriate publishers or vendors
Reviews partner proposals and filters/compiles most compelling proposals
Negotiates rates and added value with selected partners
Selects appropriate social platforms and campaign objectives based on client goals
Develops target segments to leverage based on client feedback
Develops paid media plans and presentation materials for client review and adapts/finalizes based on feedback
Ensures digital media tracking, audience building, creative trafficking, and billing is setup prior to campaign launch
Works with Creative team (within agency and/or client) on ad development to ensure creative is delivered to spec and supports media strategy
Works directly in Google Campaign Manager and/or other ad serving and reporting platforms, training junior members when needed.

Requirements

Bachelor's Degree and 5-8 years of experience planning and buying paid media campaigns
Experience planning and buying across online and offline media channels
Strong interpersonal and communication skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors. Can demonstrate small group presentation skills.
Excellent analytical skills and understanding of KPI’s and attribution
Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers
Experience working with media management tools (e.g. Mediaocean)
Experience executing campaigns directly within social media Ads Managers, including Meta, LinkedIn, and TikTok
Google Analytics Certification is a plus

Weber Shandwick

Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named #1 in the Public Relations and Brand Strategies category on Fast Company’s 2024 Most Innovative Companies list, one of Fast Company’s Best Workplace for Innovators in 2023, PRWeek’s 2024 Global Agency of the Year, ranked #1 on PRovoke’s Global Creative Index in 2024 and honored on Ad Age’s A-List in 2024 & 2020 and Best Places to Work in 2019, in addition to being awarded Campaign Global’s PR Agency of the Year in 2023. Weber Shandwick was the most awarded PR agency at the 2023 and 2024 Cannes Lions International Festival of Creativity, including earning the PR industry’s first-ever idea-led Cannes Grand Prix in the Brand Experience & Activation category and cumulatively earning more than 225 Cannes Lions. Weber Shandwick has also been named PR Agency of the Year by Campaign US in 2021, honored as PRovoke’s Global Agency of the Decade in 2020 and ranked #1 on PRovoke’s Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018 and was awarded PRWeek’s Purpose Agency of the Year in 2020 and 2021. Weber Shandwick also received Honorable Mention on the Gartner Magic Quadrant for Global Marketing Agencies in 2021, as the only PR agency featured.  Part of the Interpublic Group (NYSE: IPG), Weber Shandwick is the anchor agency within The Weber Shandwick Collective – the strategic communications and consulting network. For more information, visit https://www.webershandwick.com/. Social Media Community Guidelines: http://bit.ly/wssocialterms

Founded in 2001

New York, NY, US

4.4K employees (1,170 in marketing)

www.webershandwick.com