Senior Manager, Paid Media, Digital Banking at Forbright Bank | USA | $100K/yr – $115K/yr

Forbright Bank

Senior Manager, Paid Media, Digital Banking

USA (Hybrid)

$100K/yr – $115K/yrSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive paid media strategy and optimization for Forbright Bank’s digital banking products.

Own development, launch, and optimization of paid search, paid social, and display campaigns.
Must-have: 4+ years managing large-scale paid media across Google Ads, Meta, DV360, and related platforms.
Standout: Collaborates with Martech/Data teams and vendors to unlock growth and insights.

Job Description

Responsibilities

Develop, launch, and manage Forbright Bank’s paid search, paid social, and display advertising strategies for its digital banking products
Optimize paid media campaigns to meet performance goals using channel-specific levers, testing, and budget allocation
Partner with Martech, Data, and Analytics teams to enhance tagging and tracking
Develop/improve daily, weekly, and monthly reporting for daily analysis and campaign management
Maintain/enhance partnerships with third party vendors to unlock growth and insights
Collaborate with cross-functional teams to develop audience targeting strategy
Provide regular reports and feedback to Marketing and Digital Banking teams, advocating for needed support
Assist with paid media test and learn roadmap and analyze results
Handle trafficking and QA support for campaigns
Manage pre-launch and post-launch documentation in line with control procedures
Identify and help establish new traffic source opportunities with media publishers and ad networks
Collaborate with creative resources to provide guidance on paid media best practices
Oversee and manage paid media campaign budget pacing
Stay updated with trends, tools, and best practices to refine paid media strategy
Perform other duties as assigned

Requirements

High School Diploma required
Bachelor's Degree preferred
Minimum 4 years of experience building and directly managing paid search, paid social, and display campaigns required
In-depth knowledge of paid media vendors, including Google Ads, Google Performance Max, Google Demand Gen, Bing Ads, Meta, and Reddit
Strong analytical skills with the ability to interpret data and make data-driven decisions
Experience identifying, recommending, and implementing paid media optimizations
Experience with ad copy writing/editing and/or working with agency or creative partners
Proficiency with tagging and tracking strategies including UTM creation/management
Experience with vendor management
Proven track record of managing large-scale, high-budget paid media campaigns directly
Experience with Google Tag Manager, Google Campaign Manager, and Google Analytics
Certifications in Google Ads, Bing Ads, Meta, Reddit, DV360, or other platforms
Experience in banking or financial services highly desirable
Passion for paid media, data analysis, optimization, and fast-paced work
Proficiency with Microsoft Office tools
Excellent verbal, written, and interpersonal communication skills
Strong organizational skills and attention to detail
Outstanding problem-solving and time management skills
Self-motivated, self-directed, and results-oriented
Adaptable and able to multitask in a fast-paced environment

Preferred

Bachelor's Degree preferred
Banking or financial services experience desirable
Certifications in Google Ads, Bing Ads, Meta, Reddit, DV360, or other relevant platforms

Benefits

Comprehensive health, dental, and vision plans
4 weeks PTO
401k + company match
Metro SmartTrip benefits ($50/mo)
Remote or hybrid work schedules for most positions
Incentives for purchasing solar panels, electric vehicles, biking to work, etc
Paid subscriptions to Veterans Compost, Capital Bikeshare, Imperfect Foods reimbursement, and more
Best Workplaces for Commuters 2023 & 2024 winner
The Washington Post Top Workplaces 2023, 2024, and 2025 winner
American Banker Best Banks to Work For 2023 winner

Forbright Bank

Forbright is a nationwide full-service bank and commercial lender focused on helping build a brighter future for our clients and the communities we serve. We provide seamless, innovative personal banking services to depositors and creative financing solutions to visionary middle market businesses and investors in healthcare, technology, financial services, real estate, and other industries.Headquartered in Chevy Chase, Maryland, we are commitment to providing exceptional customer service that helps your money and business grow. Member FDIC | Equal Housing Lender | NMLS #652644

Founded in 2003

Chevy Chase, Maryland, USA

481 employees (14 in marketing)

www.forbrightbank.com