Responsibilities

• Oversee our portfolio of outbound acquisition channels, specifically owning Google Demand Gen, Yahoo Mail, and the Discover Feed:
• Serving as the central point of contact for external platform reps and media partners.
• Answering ad-hoc strategic questions from internal business partners and external vendors.
• Managing and strengthening partner relationships with Google and Yahoo to ensure account teams bring maximum value through services, betas, and strategic guidance.
• Monitor performance and competitive trends to optimize active channels and drive growth:
• Evaluating platform performance trends, industry updates, and new features across Google Demand Gen, Yahoo Mail, and Discover Feed.
• Building and managing multi-quarter channel roadmaps, including creative testing, ad format pilots, landing page testing, and campaign optimization.
• Managing contractual terms, insertion orders (IOs), and platform agreements.
• Supporting technical tracking, pixel setups, and data partner integrations to ensure accurate conversion measurement.
• Manage the creative development and testing process to drive conversion-focused assets:

Requirements

• Bachelor’s Degree or military experience.
• At least 7 years of experience in digital marketing, performance marketing, or paid acquisition.
• At least 3 years of experience managing paid media strategies and optimizing growth channels, with a specific focus on Google Demand Gen, Yahoo Mail, or paid email and display direct response networks.
• At least 3 years of experience directly leading, training, and developing a team of performance marketers.

Preferred

• 8+ years of experience in performance marketing, direct response acquisition, or display marketing managing large media budgets.
• 4+ years of experience directly leading and developing high-performing teams of performance marketing associates.
• Proven track record of designing testing frameworks, creative, landing page, audience, and successfully scaling paid acquisition channels into core business drivers.
• Deep understanding of performance marketing conversion frameworks, tracking infrastructure, and navigating cookie-less measurement alongside analytics teams.
• Experience managing a high-volume performance creative pipeline, translating engagement metrics into creative iterations, and maintaining brand safety parameters.
• Strong experience navigating strict compliance, legal, and risk frameworks within a highly regulated corporate environment.
• Excellent stakeholder management skills, with the ability to translate complex campaign data into clear business insights and strategic roadmaps for leadership.

Benefits

• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website.