Senior Manager, Organic Growth & CRO at Neon One | USA

Neon One

Senior Manager, Organic Growth & CRO

USA (Remote)

Salary Not AvailableSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive CRO, SEO, and data-tracking leadership to improve funnel conversion and organic visibility.

Own CRO roadmap and A/B testing with cross-functional partners.
Must-have: 6+ years in marketing/analytics with CRO/SEO ownership.
Standout: AI/LLM-driven SEO and AI answer engine experience.

Job Description

Responsibilities

Own and maintain the CRO A/B testing roadmap, prioritizing experiments based on impact, confidence, and effort.
Design rigorous experiments — from hypothesis formation and test design to statistical analysis and post-test documentation.
Perform deep funnel diagnostics to identify friction, drop-off points, and conversion opportunities across the buyer journey.
Develop and refine buying-stage signal instrumentation to better understand intent and behavioral patterns at each stage of the funnel.
Optimize conversion points across landing pages, CTAs, forms, and key website flows in close collaboration with the marketing website developer.
Own the full SEO strategy — including technical SEO, on-page optimization, content structure, internal linking, and organic performance reporting, working with the content manager.
Lead AEO strategy to continue to grow our visibility across emerging platforms including ChatGPT, Perplexity, and Claude.
Design and implement schema and structured data to improve visibility in rich results, knowledge panels, and AI-generated answers.
Develop and execute an AI answer engine strategy to ensure Neon One's brand and products are accurately represented in LLM-powered search experiences.
Conduct keyword research, competitive analysis, and content gap analysis to identify organic growth opportunities.

Requirements

6+ years of overall experience in marketing or analytics, with at least 3 years spanning CRO, SEO, or AEO in a dedicated ownership role.
Hands-on experience designing and running A/B and multivariate tests using tools such as Crazy Egg, VWO, Optimizely, or similar platforms.
Strong command of GTM / data layer architecture and tracking plan governance.
Experience designing event taxonomies and implementing analytics tracking (GA4, Segment, or similar).
Proven SEO expertise, technical SEO, on-page optimization, and organic performance reporting.
Experience with AEO/GEO across schema/structured data, featured snippet optimization, AI answer engine optimization, and voice search.
Proficiency with web analytics platforms (GA4, Heap, Hotjar, etc.) and the ability to build reports and derive insights independently.
Self-motivated; must be able to work in a fast-paced environment with autonomy while collaborating closely with technical teammates.
Experience leveraging AI and automation tools to improve experimentation efficiency and analysis.

Preferred

Preferred experience in the SMB B2B space; bonus points for fintech or nonprofit tech background.
Experience with marketing automation and CRM tools like Salesforce and Pardot preferred.

Neon One

3.6 Glassdoor

The average small to midsize nonprofit uses three to five tools to manage their donors, volunteers, and communications. At Neon One, we envision a world where organizations have simple and connected tools to help them make real, lasting change in the world.Neon One started in 2018 when four technology companies came together and decided there was an easier way for nonprofits to use technology to enable their mission – we belive that small to mid-sized nonprofits thrive when enabled with a platform designed to create magical generosity experiences.Designed to grow with you, Neon One connects nonprofits with the technology and resources that empower them to build a community of generosity.

Founded in 2018

Chicago, Illinois, USA

170 employees (15 in marketing)

neonone.com

68% recommend to a friend

47% CEO approval