Responsibilities

• ObjectИves of the role: Build and run a regular analyst and consultant briefing cadence with the firm's bank and credit union leadership and key decision-makers consult with before a vendor decision.
• Direct external communications and industry press relations, ensuring Nymbus is credibly positioned in the specific trade publications that influence our target buyers.
• Build a named-account marketing engine tied directly to Sales' target list, reinforced by customer and peer advocacy and a clear product narrative.
• Translate our modern banking platform capability in partnership with Product, ensuring comfort in product marketing efforts and acting as an advocate for how our products are positioned to the market through focused campaigns.
• Establish and oversee a marketing technology architecture tailored to a high-value, relationship-centric, named-account lead generation strategy.
• Analyst & Consultant Relations: Own relationships with the analysts and consultants bank and credit union boards actually consult before a vendor decision.
• Build and run a regular briefing cadence; prepare executive briefing and marketing materials with the CSMO and CEO.
• Lead industry rankings, evaluations, and award submissions as a standing quarterly priority, not an ad hoc task.
• Track and report on how analyst sentiment and coverage evolve as a leading indicator for the business.
• Regularly audit marketing content for accuracy and relevance, and close content gaps, since outdated or inaccurate material in front of an analyst or a bank board is a credibility risk, not just a cleanup task.

Requirements

• 5 to 8 years of B2B marketing experience in a regulated, relationship-driven, or long-sales-cycle market: fintech, banking technology, enterprise SaaS to executive buyers, insurance, or similar; direct banking/credit union experience is a strong plus but not required
• Demonstrated ownership of analyst relations and/or industry press relationships, not just supporting them.
• Account-based marketing experience against a defined, named target list, as opposed to persona-based segmentation at scale.
• Comfort operating as a generalist, willing to shift focus across functions as strategy requires, rather than defending a single lane.
• Strong executive communication skills, comfortable drafting for an executive audience.
• Cross-functional fluency working with Sales, Product, and Executive Leadership.
• Prior experience managing at least one direct report is a plus
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Preferred

• Prior experience managing at least one direct report is a plus
• Familiarity with AI/agentic tools for content and marketing production is a plus
• Comfortable selecting and standing up marketing technology (CRM, ABM, email/communications tools) from scratch or reconfiguring an existing stack is a plus
• Experience marketing to bank or credit union executives, or another risk-averse, board-governed buyer, is a plus

Benefits

• Insurance - Health, Dental and Vision
• Paid Time Off
• 401(k) plan
• Annual Cash Bonus and Equity Options commensurate with the role level and experience
• 100% Remote