Senior Manager, Media Strategy & Planning at Sanofi | Cambridge, MA | $122K/yr – $177K/yr

Sanofi

Senior Manager, Media Strategy & Planning

Cambridge, MA (On-site)

$122K/yr – $177K/yrSenior Level7+ years expFull time

Posted 5 weeks ago

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Job Summary

Own media strategy and cross functional partnership for brand and therapeutic areas, turning objectives into plans, budgets, and performance insights.

Own end to end media strategy and cross functional alignment with KPI driven execution.
Partner with Analytics to strengthen interpretation and closed loop optimization.
Oversee budgets, agency relationships, and cross functional workflows to scale activation.

Job Description

Serve as media strategy lead for designated brand(s) and/or therapeutic area(s), acting as a trusted partner to Brand, Analytics, Omnichannel, Digital, and agency.
Translate brand objectives, audience priorities, business context, and media performance into strategic plans, tactical recommendations, and optimization opportunities.
Lead development of media planning inputs, including audience strategy, channel role, tactical requirements, media asset needs, and campaign priorities.
Develop clear recommendations and presentation materials to secure alignment on media plans, optimizations, and investment decisions.
Share learnings across indications to support consistent media strategy principles and portfolio-level improvement.
Oversee campaign execution across assigned channels and workstreams, ensuring media plans are delivered accurately and against established KPIs.
Partner with agency teams on launch readiness, trafficking / tagging needs, optimization timing, issue resolution, and campaign-level performance management.
Lead optimization discussions across audiences, channels, tactics, spend, sequencing, frequency, and performance outcomes.
Review dashboards, campaign reporting, and agency outputs to identify trends, diagnose performance drivers, and recommend action.
Partner with Analytics to strengthen measurement interpretation, performance storytelling, and closed-loop optimization.

Bachelor’s degree in any field required
7+ years of experience in media strategy, digital marketing, media planning, performance marketing, or related roles.
Strong digital media experience across paid social, programmatic, online video, digital display, and/or other biddable / performance channels.
Strong experience with Marketing Mix Models and other Measurement Partners.
Solid understanding of media planning, activation, audience targeting, trafficking / tagging, and optimization.
Comfort working with dashboards, campaign reporting, and performance data to develop insights and recommendations.
Ability to translate complex media, data, and analytics inputs into clear business implications for brand and cross-functional stakeholders.
Strong communication and influencing skills, including ability to lead discussions, challenge recommendations, and build alignment in a matrixed environment.
Experience managing agency partners and coordinating across internal and external teams.
Strong organizational skills, attention to detail, and ability to manage multiple workstreams, timelines, partners, financial details, and stakeholder needs.

Pharmaceutical, biotech, healthcare, or other highly regulated industry experience.
Experience working at or closely with a media agency strongly preferred.
Experience supporting large-scale media budgets, including budget pacing, invoice reconciliation, accruals, or agency billing.
Familiarity with clean room-enabled media activation, first- and third-party data, audience segmentation, CDPs / DMPs, omnichannel measurement, or privacy-safe marketing.
Experience with Power BI, Tableau, Google Analytics, or similar reporting / dashboard tools.
Experience with Consumer media; HCP media or non-personal promotion experience is a plus.
Familiarity with AI-enabled media, automation, test-and-learn approaches, dynamic creative optimization, and emerging digital capabilities.
Experience operating within a highly matrixed, multi-stakeholder environment.

a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi

4.0 Glassdoor

We are an R&D driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. We apply our deep understanding of the immune system to invent medicines and vaccines that treat and protect millions of people around the world, with an innovative pipeline that could benefit millions more. Our team is guided by one purpose: we chase the miracles of science to improve people’s lives; this inspires us to drive progress and deliver positive impact for our people and the communities we serve, by addressing the most urgent healthcare, environmental, and societal challenges of our time. Interactions with this account must comply with the Terms: https://bit.ly/sanofi-terms

Founded in 2014

Paris, Île-de-France, FRA

90K employees (5,755 in marketing)

www.sanofi.com

82% recommend to a friend

81% CEO approval