Senior Manager, Media Strategy

New York, USA (Hybrid)

$97K/yr – $156K/yrSenior Level6+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive end-to-end national shopper promotions and media programs, coordinating budgets, vendors, and cross-functional teams.

  • Must-have: 6–8 years in shopper/consumer promotions in an agency setting.
  • Standout: End-to-end campaign management with budget oversight and vendor negotiation.

Job Description

Responsibilities

  • Client-facing role developing and flawlessly planning and executing best in class national consumer promotions and shopper media campaigns
  • Detailed allocation of budget, flighting, and execution of campaigns for high volume client requiring extreme attention to detail.
  • Execution of consumer promotion tactics including in-store, offers, sampling, digital coupons, rebates, influencers, etc.
  • Collaboration with internal team and vendors for a competitive analysis of all category activity on a regular basis for use in quarterly competitive audit presentations, presenting findings to clients
  • Play key role in partnering with creative, strategic planning and client leadership to build out the end-to-end consumer journey inclusive of commerce media tactical thought starters and innovation ideas to bring the concepts to life
  • Partner with the integrated agency teams to develop full funnel plans across the integrated brand experience
  • End to end campaign management delivering final approved plans to market
  • Cross functional collaboration in ensuring all vendor deliverables are met
  • Management of budgets, ensuring all client facing documents are accurate, and all vendor savings are documented for financial reporting
  • Management of program trackers and timelines

Requirements

  • Bachelor’s degree in advertising, marketing, related field or the equivalent combination of education and experience
  • 6-8 years of shopper, consumer promotions or retail media experience working in an agency setting
  • Must be an excellent collaborator, willing to lean in and work closely with internal and external teams in a virtual team environment
  • Must have a strong level of understanding of multiple media channels; shopper, digital and traditional
  • Able to communicate clearly, thoroughly, succinctly and in a timely manner both verbally and in writing; follow up on outstanding issues; ask questions
  • Keen attention to detail with strong mathematical and Microsoft Office / Google Workspace skills including expert proficiency in applications such as Excel/Sheets, PowerPoint/Slides and Word/Docs
  • Able to build relationships across the team, department, vendors and clients
  • Proactive approach, demonstrated by: Providing regular project timeline and budget updates to team/supervisor
  • Anticipating potential problems and obstacles to project success, communicating concerns and potential solutions with team
  • Developing an understanding of new/emerging media developments and sharing with the broader team internally
  • Able to review results and performance of paid media campaigns based on predetermined success indicators, determine effectiveness and report back to client

Preferred

  • CPG or pharmaceutical experience is strongly preferred.

Benefits

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances
Mars United Commerce logo

Mars United Commerce

Mars UnitedSM Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/.

Founded in 1972
Southfield, Michigan, USA
970 employees (280 in marketing)

Traffic Signals

Monthly Visitors
19.7K
Traffic Source Mix
Search
37.8%
Direct
46.2%
Referral
7.8%
Social
6.8%
Paid
1.1%

Headcount Trend

Current headcount: ~970

Marketing Team

Marketing Team Size
117 (12% of company)
Marketing Roles Posted (Last 30 Days)
10