Senior Manager, Media Relations at American Psychological Association | District of Columbia, USA | $106K/yr – $164K/yr

American Psychological Association

Senior Manager, Media Relations

District of Columbia, USA (Remote)

$106K/yr – $164K/yrSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Own the external storytelling engine by shaping APA’s media relations and expert network to secure journal coverage and science-based stories across major outlets.

Media Relations & Expert Network: manage inquiries, cultivate journalist relationships, and identify experts for compelling opportunities.
Journal Promotion & Monitoring: lead press releases, advisories, and proactive outreach to spotlight journals and research; oversee journal review for news trends.
Strategy & Analytics: develop pitching approaches, track coverage, and synthesize findings into program improvements.

Job Description

Responsibilities

Manage complex media inquiries, identifying appropriate experts and recommending strategic approaches
Build and maintain relationships with reporters, editors, and producers across mainstream, trade, and emerging media platforms
Execute proactive media outreach and develop pitching strategies to expand APA's media presence
Issue media advisories or recommend approaches for breaking news stories, including developing and maintaining lists of expert psychologists available to respond
Develop media content including press releases, reporter pitches, talking points, and expert advisories
Serve as primary Public Affairs liaison for APA Publishing, developing and implementing media strategies for APA’s journals and books
Oversee the process of reviewing APA's journals for newsworthy research and trends, managing the work of other staff and consultants
Oversee development and distribution of press releases and proactive media outreach promoting journal research
Develop and implement new approaches to increase research coverage
Ensure APA can efficiently collect, track, assess, and reach a deep pool of subject matter experts in the field. Oversee tools needed to support this work, including APA's Media Referral Service

American Psychological Association

The American Psychological Association, in Washington, D.C., is the largest scientific and professional organization representing psychology in the United States and is the world's largest association of psychologists. APA's membership includes more than 157,000 researchers, educators, clinicians, consultants and students. Through its divisions in 54 subfields of psychology and affiliations with 60 state, territorial and Canadian provincial associations, APA works to advance psychology as a science, as a profession and as a means of promoting human welfare.The mission of the APA is to advance the creation, communication, and application of psychological knowledge to benefit society and improve people’s lives.

Washington, District of Columbia, USA

3.8K employees (267 in marketing)

www.apa.org