Senior Manager, Media Planning at Marriott International | Bethesda, MD | $110K/yr – $164K/yr

Marriott International

Senior Manager, Media Planning

Bethesda, MD (Hybrid)

$110K/yr – $164K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Lead a cross-functional media strategy function that shapes channel mix, budget allocation, and performance governance while growing a high-impact team and aligning with brand objectives.

Media Planning & Investment: Own multi-channel strategy, scheduling, budgeting, and audience targeting for brand-aligned campaigns.
Team & Stakeholder Leadership: Develop Managers, set priorities, and drive accountability with senior partners and cross-functional teams.
Cross-Functional Execution & Reporting: Coordinate with Ad Ops, Insights, Finance, and Brand partners to launch, measure, and optimize outcomes.

Job Description

Own and lead the media strategy and cross-channel planning function, influencing senior stakeholders and ensuring cohesive investment decisions, team development, and governance across brand priorities and partners.

Growth/Media Planning: Guide the multi-channel strategy, campaign scheduling, budgeting, and audience targeting for aligned brand goals.
Team Leadership: Coach Managers, set priorities, drive accountability, and foster a collaborative, outcome-focused culture.
Cross-Functional Coordination: Align with Brand, Ad Ops, Reporting & Insights, and Finance to deliver integrated plans and performance reports.
Campaign Execution & Partnerships: Manage day-to-day launches and serve as the main contact for brand and agency partners.
Forecasting & Planning: Support annual and quarterly planning with performance check-ins and stakeholder alignment.
Strategic Communication: Lead conversations on wins, risks, and drivers, and keep leadership informed to close gaps.
Relationship Management: Build trusted relationships with senior stakeholders and partners to drive strategic priorities.
Planning Direction: Provide clear guidance to cross-functional teams to design and kick off planning processes.
Campaign Governance: Collaborate with internal teams to ensure campaigns meet objectives and budget constraints.
Continuous Improvement: Foster a culture of innovation and ongoing optimization across channels and teams.

Marriott International

4.0 Glassdoor

Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of approximately 9,000 properties across more than 30 leading brands in 141 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains. Please find more information about Marriott International’s job application process and approved email address domains here: http://www.careers.marriott.com/tips-for-applying/

Founded in 1987

Bethesda, MD, US

204K employees (2,658 in marketing)

www.marriott.com

77% recommend to a friend

86% CEO approval