Responsibilities

• Lead the day-to-day operations of strategy development for growth travel corridors aligned to Visa’s strategic goals by translating actionable frameworks into scalable creative platforms and innovation initiatives across priority travel corridors.
• Partner with regional marketing leads to optimize and evolve corridor‑level strategies, in lock step with changes to the business strategy, competitive dynamics or macro economic changes.
• Refine traveler journey stages, trip motivations and consumer spend behavior as new learnings and insights are unlocked from priority travel cohorts.
• Optimize marketing programs for ‘sending’ and ‘receiving’ markets to ensure ‘two-hands’ clapping in close coordination with Regional teams to minimize region-to-region coordination and efforts.
• In collaboration with Global Brand Creative Studio, support strategy development for global cross border campaigns that are centrally managed, studio built and regionally executed.
• Influence annual operating plans to ensure cross-border initiatives are appropriately prioritized and funded, and oversee budget management for global marketing workstreams.
• Brief cross-border based executions within sponsorships to improve brand campaign business driven results – FIFA, OLY and F1 programs – going beyond the sponsorship itself and the full travel experience.
• Act as the Cross-border subject matter expert and enable markets to deliver effectively and efficiently:
• Evaluate and build new global channel strategy (e.g. airports) to determine new central optimization of media planning and buying.
• Assess regionally led deals (e.g, sponsorships) to deploy more effective non-host market advertising of ‘sending markets’ and lift preference and usage of Visa – includes marketing strategy for Visa owned properties, such as Visa Live.

Requirements

• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
• This position not eligible for Sponsorship.

Nice To Have

• Degree in Marketing, Communications, Business, or related field. MBA or advanced degree preferred.
• 7+ years of progressive experience in global brand strategy, brand marketing, or related field - travel related industry (strongly preferred).
• Thought leader of effective creative, brand development, and multichannel marketing campaigns, with a focus on international travelers, as a subject matter expert.
• Agency-side or client-side experience working with or at global brands focus on the international travel segments, such as OTAs, airlines, or hospitality companies, and having held a combination of global, regional or local market positions.
• Experience working and living in multiple countries as well as collaborating with teams across geographies to have an informed market-first view to global marketing.
• Embodies aspirational behaviors of leading courageously, obsessing about customers, collaborating as one Visa, and executing with excellence.
• Strong executive presence with highly effective written and verbal communication skills including the ability to present with impact.
• Self-motivated, resourceful and results oriented individual.
• Strong planning, organizational and problem-solving skills.
• Ability to drive opportunities independently across multiple complex projects that have strategic implications for the brand and company, while operating in an environment that changes quickly.

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.