Responsibilities

• Own and evolve marketing pipeline dashboards, reporting frameworks, and executive scorecards that provide visibility into funnel performance, pipeline generation, conversion, velocity, and ROI.
• Build scalable reporting and analytics solutions across campaigns, channels, regions, segments, and lifecycle stages.
• Develop standardized KPI definitions and measurement frameworks to ensure consistency and alignment across the organization.
• Analyze marketing performance data to identify trends, gaps, risks, and opportunities impacting pipeline and revenue growth.
• Deliver recurring business insights and performance readouts to marketing and executive leadership.
• Partner with Marketing leadership to drive data-informed decisions that improve pipeline creation, conversion, and efficiency.
• Translate data into actionable recommendations on budget allocation, campaign optimization, audience targeting, and go-to-market strategy.
• Conduct deep-dive analyses to understand drivers of pipeline performance and recommend actions to improve outcomes.
• Support quarterly planning, forecasting, and pipeline target-setting processes.
• Build models and scenario analyses to evaluate marketing investment decisions and forecast business impact.

Requirements

• 8+ years of experience in marketing analytics, business strategy, revenue operations, or related analytical roles.
• Strong experience building pipeline, funnel, and marketing performance dashboards using tools such as Tableau, Looker, Power BI, or similar platforms.
• Proven ability to translate complex data into strategic business recommendations that drive measurable impact.
• Deep understanding of B2B marketing metrics including pipeline generation, conversion rates, attribution, CAC, ROI, funnel velocity, and revenue performance.
• Strong analytical and technical skills including SQL, Excel, and data modeling.
• Experience supporting forecasting, planning, and executive business reviews.
• Excellent communication and storytelling skills with the ability to influence senior stakeholders.
• Ability to operate strategically while remaining hands-on in analysis and reporting.

Preferred

• Experience leveraging AI and automation to scale analytics and improve decision-making is a plus.