Senior Manager, Marketing Planning And Strategy - Grand Openings Marketing at Sam's Club | Bentonville, AR | $90K/yr – $180K/yr

Sam's Club

Senior Manager, Marketing Planning And Strategy - Grand Openings Marketing

Bentonville, AR (On-site)

$90K/yr – $180K/yrSenior LevelFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive local marketing programs for Sam’s Club to grow membership and store traffic.

Own the end-to-end local marketing programs from strategy through measurement across multiple markets.
Must-have: Strong event marketing and cross-functional collaboration experience.
Standout: Data-driven, multi-market program ownership with measurable impact.

Job Description

Drive local marketing programs for Sam’s Club to grow membership and store traffic.

Own the end-to-end local marketing programs from strategy through measurement across multiple markets.
Collaborate cross-functionally with Membership, Channel Owners, Creative Teams and Insights team to bring the program to life, including strategy, content development, execution, measurement, and reporting.
Oversee event logistics, vendor coordination, and day-of-event management to ensure seamless execution.
Serve as the day-to-day contact for the lead agency to ensure all activations are coming to life in the local community.
Manage multiple aspects of various projects simultaneously, prioritizing tasks and meeting deadlines.
Work closely with cross-functional teams like Membership, Operations, and Real Estate to drive awareness, membership growth and sales for our retail locations.
Stay up to date on industry trends, best practices and the competitive landscape to identify opportunities for growth and improvement.
Monitor and report on key performance indicators to measure the success of local marketing campaigns and strategies.
Understanding of store design and layout: Knowledge of store design and layout is important to ensure the new club meets our Sams Club brand standards and provides an optimal shopping experience for customers.
Track and analyze membership acquisition metrics to measure campaign success and make data-driven decisions to optimize campaigns.

Sam's Club

3.3 Glassdoor

Sam’s Club (NYSE: WMT) a division of Walmart Inc., is the membership warehouse club solution for everyday living. Our President and CEO is Chris Nicholas and our headquarters is in Bentonville, AR. For the fiscal year ending January 31, 2023, Sam’s Club’s total revenue was $84.3 billion.There are almost 600 clubs across the U.S and Puerto Rico and each averages approximately 136,000 square feet. Our first club opened in Midwest City, Oklahoma, in 1983. Many clubs include sustainable features such as day-lighting with skylights, night dimming, central energy management, water-conserving fixtures, natural concrete floors and recycling.Sam’s Club employs thousands of associates in the U.S. and Puerto Rico. Approximately 75 percent of club management was promoted from hourly positions.In addition to the leading national brands, Sam's Club also features Member's Mark, an exclusive, premium-quality private brand. Member's Mark products are exclusive designs that use top-of-the-line materials and the highest quality ingredients to make sure they have the best quality and value at members-only prices.A Sam’s Club membership can more than pay for itself with exclusive savings on the items you need, the items you love and all sorts of unexpected items.Sam’s Club focuses on providing members with exclusive savings and quality merchandise, as well as services like Delivery from Club and Curbside Pickup, savings on fuel, full-service Pharmacy and more. We offer our members the most choices on how to shop with us, anywhere, any time.With over 40 years of innovating in the category, Sam’s Club continues to redefine club membership shopping with its curated assortment of quality fresh food and Member’s Mark® items, in addition to market leading technologies and services like Scan & GoTM️, curbside pickup and home delivery. Visit the Sam's Club Newsroom, shop at SamsClub.com or connect with Sam's Club on LinkedIn, X, Facebook, Instagram, TikTok and Pinterest.

Founded in 1983

Bentonville, Arkansas, USA

47K employees (5,266 in marketing)

www.samsclub.com

53% recommend to a friend

62% CEO approval