Senior Manager, Marketing Planning And Strategy - Content Systems - Walmart Connect

Hoboken, NJ (On-site)

$108K/yr – $216K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive content governance and enablement across enterprise platforms, owning lifecycle, standards, and integrations.

  • Own administration, governance, and lifecycle for Seismic, Walmart Connect Help Center, and related platforms.
  • Must-have: Deep experience with Seismic or similar enterprise enablement platforms.
  • Standout: Leadership of content governance and platform strategy across matrixed teams.

Job Description

Responsibilities

  • Own administration, optimization, and governance of Seismic, Walmart Connect Help Center, and related content management and enablement platforms.
  • Define and enforce standards for content architecture, taxonomy, metadata, permissions, and version control.
  • Ensure content systems support enterprise requirements for brand, compliance, and data security.
  • Establish and manage lifecycle policies for content creation, review, publication, refresh, and retirement.
  • Partner with Editorial Operations to ensure content readiness and accuracy throughout the lifecycle.
  • Maintain system hygiene, including audits, cleanup, and archival strategies.
  • Translate content and business requirements into scalable system configurations.
  • Partner with IT, Data, and Vendor teams to manage integrations between content platforms, analytics tools, and AI solutions.
  • Support Innovation initiatives by enabling technical scalability and adoption.
  • Optimize search, tagging, and content organization to improve findability and reuse.

Requirements

  • 8–10+ years of experience in content management, enablement systems, marketing operations, or digital platforms.
  • Deep experience with Seismic or similar enterprise content/enablement platforms.
  • Strong understanding of content governance, taxonomy, and lifecycle management.
  • Proven ability to lead platform strategy in complex, matrixed organizations.
  • Excellent analytical, technical, and stakeholder management skills.
  • Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.

Preferred

  • Leading cross-functional projects, Marketing or related field, Supervisory experience
  • Masters: Business Administration

Benefits

  • Health benefits include medical, vision and dental coverage.
  • Financial benefits include 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
  • The amount you receive depends on your job classification and length of employment.
  • It will meet or exceed the requirements of paid sick leave laws, where applicable.
  • For information about PTO, see https://one.walmart.com/notices.
  • Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
  • Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates.
Walmart Connect logo

Walmart Connect

With nearly 90% of U.S. households shopping with us every year, Walmart is deeply integrated into customers' lives and understands how they engage with products and brands throughout their shopping journey. Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com or careers.walmart.com/walmart-connect. More than media. Meaningful connections.

Founded in 2005
Hoboken, New Jersey, US
2.5K employees (519 in marketing)

Traffic Signals

Monthly Visitors
47.4K
Monthly Google Ads Budget
$6.9K
Traffic Source Mix
Search
40.3%
Direct
44.1%
Referral
7.8%
Social
5.3%
Paid
2.3%

Headcount Trend

Current headcount: ~2.5K

Marketing Team

Marketing Team Size
446 (18% of company)
Median Career Experience
12 years
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
16

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