Responsibilities

• Own marketing’s use of our marketing automation and CRM platform, serving as the go-to owner for building effective marketing lists, audience segmentation, and data-driven targeting
• Build and maintain marketing automation: workflows, nurture sequences, email programs, forms, and landing pages
• Own marketing data hygiene, list quality, segmentation logic, and email deliverability so outreach reaches the right people and performs
• Own the marketing reporting and attribution infrastructure (clean data and reliable dashboards) in coordination with Demand Generation, who owns the pipeline and revenue narrative
• Support the evaluation, selection, and migration of martech/CRM tools as the stack evolves, and partner with the DemandGen on platform governance (clear ownership of configuration, objects, and settings across marketing and sales ops)
• Operationalize multi-channel and ABM campaigns designed with Demand Generation, building the target-account lists, audiences, sequences, and tracking that bring them to life
• Execute campaign setup, QA, launch, and reporting across channels
• Provide the marketing-execution horsepower that lets Demand Generation focus on strategy, targets, and pipeline
• Source, plan, manage, and execute the full calendar of marketing events (trade shows, conferences, webinars, field events, and customer gatherings) from concept through post-event follow-up
• Own event logistics end to end: budgets, timelines, vendor and venue management, registration, staffing, collateral, and on-site execution

Requirements

• Deep, hands-on marketing-operations expertise is essential (audience segmentation, list building, workflows/automation, email, forms, and landing pages), with the ability to apply it across platforms rather than reliance on a single tool
• Proficiency with a leading marketing automation/CRM platform
• 6+ years in marketing operations, marketing programs, or a closely related role, ideally in a B2B or technology environment
• Strong command of marketing data hygiene, segmentation logic, and email deliverability
• Experience building the reporting and attribution infrastructure that connects marketing activity to the funnel
• Experience operationalizing multi-channel and ABM campaigns (building audiences, sequences, and tracking) in partnership with a demand generation or growth counterpart
• Proven track record managing events end to end, including logistics and budgets
• Hands-on experience with website/CMS management
• Experience running a content engine: setting editorial calendars, briefing and directing freelance writers or contributors, and maintaining a consistent production cadence at scale
• Comfortable partnering with product marketing or similar stakeholders on content like customer stories, sales collateral, and launch materials