Responsibilities

• Own marketing’s use of our marketing automation and CRM platform, serving as the go-to owner for building effective marketing lists, audience segmentation, and data-driven targeting.
• Build and maintain marketing automation: workflows, nurture sequences, email programs, forms, and landing pages.
• Own marketing data hygiene, list quality, segmentation logic, and email deliverability so outreach reaches the right people and performs.
• Own the marketing reporting and attribution infrastructure (clean data and reliable dashboards) in coordination with Demand Generation, who owns the pipeline and revenue narrative.
• Support the evaluation, selection, and migration of martech/CRM tools as the stack evolves, and partner with the DemandGen on platform governance (clear ownership of configuration, objects, and settings across marketing and sales ops).
• Operationalize multi-channel and ABM campaigns designed with Demand Generation, building the target-account lists, audiences, sequences, and tracking that bring them to life.
• Execute campaign setup, QA, launch, and reporting across channels.
• Provide the marketing-execution horsepower that lets Demand Generation focus on strategy, targets, and pipeline.
• Source, plan, manage, and execute the full calendar of marketing events (trade shows, conferences, webinars, field events, and customer gatherings) from concept through post-event follow-up.
• Own event logistics end to end: budgets, timelines, vendor and venue management, registration, staffing, collateral, and on-site execution.

Requirements

• Deep, hands-on marketing-operations expertise is essential (audience segmentation, list building, workflows/automation, email, forms, and landing pages), with the ability to apply it across platforms rather than reliance on a single tool.
• Proficiency with a leading marketing automation/CRM platform
• 6+ years in marketing operations, marketing programs, or a closely related role, ideally in a B2B or technology environment.
• Strong command of marketing data hygiene, segmentation logic, and email deliverability.
• Experience building the reporting and attribution infrastructure that connects marketing activity to the funnel.
• Experience operationalizing multi-channel and ABM campaigns (building audiences, sequences, and tracking) in partnership with a demand generation or growth counterpart.
• Proven track record managing events end to end, including logistics and budgets.
• Hands-on experience with website/CMS management.
• Experience running a content engine: setting editorial calendars, briefing and directing freelance writers or contributors, and maintaining a consistent production cadence at scale.
• Comfortable partnering with product marketing or similar stakeholders on content like customer stories, sales collateral, and launch materials.

Preferred

• Platform certifications (e.g., HubSpot, Marketo, Salesforce).
• Experience evaluating, migrating, or standing up a new CRM or marketing automation platform.

Benefits

• Health & Wellness — Medical, dental, and vision coverage for you and your dependents, with multiple plan options to fit your needs. Telehealth access included.
• Financial Protection — Life insurance, long-term disability, flexible spending and health savings account options, and supplemental insurance coverage.
• Savings & Retirement — 401(k) with company match to help you build long-term financial security.
• Time Off — Flexible PTO, sick time from day one, paid holidays, and paid short-term disability and parental leave options.
• Support & Extras — Employee Assistance Program (EAP) with free counseling and work-life resources, legal services, pet insurance and discount plans, and access to an employee discount center.