Responsibilities

• Design and govern the operational framework for how prospects move across marketing programs, nurture streams, digital experiences, SDR motions, events, and campaigns working in close partnership with the inbound/outbound strategists.
• Own contact strategy, including audience prioritization, communication frequency standards, eligibility rules, and engagement governance.
• Define how competing programs should be prioritized when multiple teams are targeting the same audience.
• Partner with Demand Generation and Digital Experience teams to ensure campaign and channel strategies fit into a coordinated buyer journey.
• Support in the planning stages of new journeys helping to define audience strategy, automation needs, suppression logic and handoff requirements before campaigns launch.
• Translate journey strategies into clear operating rules, automation logic, program governance, and scalable execution models.
• Identify gaps, overlaps, and friction across the buyer experience and recommend improvements to simplify and improve engagement.
• Define journey logic, entry and exit criteria, trigger rules, suppression logic, and prioritization standards across lifecycle programs. Document orchestration rules, lifecycle logic, campaign interaction models, and governance standards.
• Define scalable ways of working that allow teams to execute coordinated journeys without slowing down campaign velocity.
• Partner with Marketing Operations peers responsible for campaign execution, lead flow, platform administration, analytics, and AI enablement.

Requirements

• 7+ years in Marketing Operations, Lifecycle Marketing, Demand Generation, Revenue Operations, or a related B2B marketing role.
• Familiarity with AI-enabled marketing capabilities and a track record of applying them in real-world use cases
• Experience building segmentation, personalization, suppression, prioritization, trigger, and eligibility frameworks.
• Strong understanding of lifecycle architecture, data flows, lead management, audience governance, and marketing-to-sales handoff processes.
• Experience designing and governing complex customer journeys, nurture programs, campaign interaction models, or lifecycle engagement strategies.
• Hands-on expertise with marketing automation platforms (Marketo, HubSpot, Pardot) and CRM systems (Salesforce)
• Strong analytical skills with experience using reporting/BI tools (Tableau, Power BI, or similar)
• Systems thinker with the ability to design and communicate complex workflows
• Strong collaborator who can influence across teams and translate strategy into execution
• Strong understanding of data models, data flows, and lifecycle architecture

Benefits

• Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
• We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
• In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.