Responsibilities

• Market Intelligence: Conducts comprehensive market research to gather data on market trends, customer needs, buying behaviors, and industry developments across CHVAC segments and verticals.
• Competitive Analysis: Performs in‑depth competitive analysis to identify strengths, weaknesses, opportunities, and threats (SWOT) of key competitors.
• Market Monitoring: Monitors competitor activity, market shifts, and emerging industry trends to proactively identify risks and growth opportunities.
• Strategic Insights: Translates competitive insights into recommendations that influence marketing strategy, sales enablement, portfolio positioning, and long‑range planning.
• Performance Metrics: Establishes and governs marketing performance metrics, dashboards, and reporting to measure effectiveness, ROI, and contribution to CHVAC business objectives.
• Campaign Tracking: Works with marketing managers to tracks campaign performance, pipeline impact, attribution, and channel effectiveness to inform continuous optimization and future investment decisions.
• Event Pipeline Management: Leads end-to-end lead management for events and trade shows, including lead capture strategy, CRM campaign setup, lead routing, sales follow-up processes, SLA tracking, data quality, and post-event performance reporting.
• Marketing Operations: Owns and continuously optimizes end‑to‑end marketing operations processes to ensure consistency, efficiency, and scalability.
• CRM & Integration: Is accountable for CRM and Salesforce integration for all marketing campaigns, including campaign setup, lead flow, attribution modeling, pipeline visibility, and reporting.
• Cross‑Functional Liaison: Serves as the primary marketing liaison to Sales Operations, Digital, and IT to ensure seamless data flow across CRM, marketing automation, analytics, and reporting tools.