Senior Manager, Marketing Operations

USA (Remote)

$138K/yr – $195K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and scale marketing operations for a B2B SaaS growth engine, tying investments to pipeline, revenue, and lifecycle outcomes while piloting AI-powered workflows.

Growth/Operations: Connect marketing initiatives to pipeline and revenue, from awareness to retention.
AI & Automation: Identify and scale AI-powered workflows with measurable funnel impact in 6 months.
Systems & Reporting: Build scalable segmentation, lifecycle frameworks, and dashboards with RevOps/Data collaboration.

Job Description

Responsibilities

Own and evolve Boulevard's marketing operations strategy, systems, and processes
Connect marketing investment to pipeline, revenue, retention, and customer lifecycle outcomes
Partner with Marketing, Sales, RevOps, and Data teams to improve GTM performance and operational efficiency
Identify, implement, and scale AI-powered workflows and automation opportunities
Build and optimize processes that improve campaign execution, reporting, lead management, and customer engagement
Drive adoption of AI-enabled tools and best practices across the marketing organization, including identifying and shipping at least two AI-enabled workflow improvements with measurable impact on funnel efficiency or team productivity in your first 6 months
Own and optimize Boulevard's marketing automation stack, including Marketo, Customer.io, and related GTM systems
Design scalable segmentation, lead scoring, lifecycle, and customer journey frameworks
Ensure data integrity, operational scalability, and system reliability
Develop reporting frameworks and dashboards that provide visibility into funnel performance, marketing efficiency, and revenue impact

Requirements

8+ years of experience in Marketing Operations, Growth Operations, or Lifecycle Marketing within B2B SaaS
5+ years of people leadership experience
Deep expertise with Marketo and Salesforce
Strong understanding of lifecycle marketing, lead scoring, attribution, and funnel management
Experience partnering closely with Sales, RevOps, and Data teams
Proven ability to connect marketing initiatives to pipeline and revenue outcomes

Nice to have

Experience implementing AI-powered workflows, automation, or operational improvements
Experience with Self-Serve Acquisition programs and hybrid sales-led motions
Familiarity with tools such as Customer.io, Chameleon, HockeyStack, Snowflake, or Sigma

Benefits

✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance.
🏝 Take a break whenever you need with our flexible vacation day policy.
🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month.
💚 Family planning resources and specialized support programs.
🔮 Equity: get ahead on the ground floor and grow with Boulevard.
💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.
📲 We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!

Boulevard

3.8 Glassdoor

Boulevard is the business management platform trusted by the fastest-growing salons, spas, and med spas. We’ve earned the trust of thousands of businesses across the nation by striving to give them the same incredible service and support they give their clients. Our innovative platform delivers personalized, enjoyable experiences with online appointment scheduling, seamless business management, marketing, and payments that are simple, elegant, and reliable.Developed in collaboration with industry-leading owners and operators, our easy-to-use platform-as-a-service is carefully designed to drive revenue, automate workflows, and convert every visitor into a valuable, long-term client. By facilitating a better, more personalized client experience, we empower businesses to give their clients more of the magical moments that matter most. As a venture-backed, fully remote startup based in Los Angeles, we are innovating at the intersection of beauty and technology. We are thoughtfully unapologetic about challenging the status quo in our pursuit to help people become the best version of themselves. We leverage technology, design, and style to unleash the untapped potential in all of us, drive real results, and improve the lives of our customers and the clients they serve. We’re just getting started 🚀 Learn more and join our cause here: https://joinblvd.com/careers

Founded in 2016

Los Angeles, California, USA

534 employees (36 in marketing)

joinblvd.com

65% recommend to a friend

80% CEO approval