Responsibilities

• Own end-to-end performance marketing measurement across Paid Media, Affiliate Marketing, and Player Lifecycle Marketing (Email, Web), ensuring consistent KPIs, data integrity, and always-on visibility across the digital marketing ecosystem.
• Lead marketing forecasting at the channel and portfolio level, building driver-based models that translate budget scenarios into projected player acquisition, retention, and revenue outcomes.
• Drive real-time optimization and feedback loops, delivering performance signals that inform bid strategy, creative rotation, audience targeting, and budget pacing across paid and owned channels.
• Design and operate an experimentation roadmap (A/B tests, geo holdouts, incrementality studies) and evolve attribution methodology to quantify the true contribution of each channel.
• Build and own executive, operational, and channel-level dashboards that give every stakeholder a trusted, single source of truth for performance.
• Develop AI-powered workflows and automation, including anomaly detection, and automated insight summaries to accelerate the speed from data to decision.
• Own affiliate performance measurement, including publisher-level attribution, postback validation, incrementality, and commission efficiency, deduplicated against paid and organic conversions.
• Measure Player Lifecycle Marketing across Email and Web, tracking engagement, conversion, and downstream revenue while surfacing segmentation and personalization opportunities.
• Deliver always-on reporting and measurement support to the Social and Influence teams, quantifying the contribution of organic social, creator, and influencer programs to brand and acquisition goals.
• Translate complex data into compelling narratives and investment recommendations that influence decisions by the Head of Digital Marketing and senior leadership.
• Lead recurring executive performance reviews, including monthly business reviews and quarterly planning readouts, in language accessible to technical and non-technical audiences.
• Partner across Marketing, PADI, Finance, and agency teams to define success metrics, align measurement to business goals, and manage competing priorities.
• Establish tracking governance standards (UTM taxonomy, tagging, naming conventions, and attribution rules) across paid platforms, affiliate networks, and CRM/ESP systems.
• Champion data literacy and continuous improvement through templates, playbooks, and training that help teams independently act on performance insights.