Senior Manager, Marketing & GTM (AI-First) at Zencoder | California, MO | $130K/yr – $200K/yr

Zencoder

Senior Manager, Marketing & GTM (AI-First)

California, MO (Remote)

$130K/yr – $200K/yrSenior Level3+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

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Job Summary

Own market narratives for an AI first GTM engine and translate complex AI capabilities into simple customer value for executives, practitioners, and business teams.

Messaging and positioning: shape frameworks and battlecards that influence product and GTM choices.
GTM leadership: drive launch narratives, customer storytelling, enablement, and cross-functional campaigns.
AI-first market thinking: develop industry POVs and thought leadership to guide buyers and stakeholders.

Job Description

Own company-wide messaging and positioning across products, audiences, and market segments.
Develop differentiated narratives that resonate with executives, practitioners, and business teams.
Translate complex capabilities into simple, compelling customer value.
Create messaging frameworks that scale across marketing, sales, product, customer success, and partnerships.
Continuously refine positioning based on customer feedback, market shifts, and competitive intelligence.
Shape how the market thinks about AI-enabled work, collaboration, productivity, and business outcomes.
Build narratives that elevate the conversation beyond features and functionality.
Partner with executives to develop industry points of view, keynote messaging, launch narratives, and thought leadership programs.
Establish the company as a leader in defining what AI-first organizations look like.
Lead GTM strategy for new products, features, and market expansions.

Zencoder

At Zencoder, we're transforming the landscape of software development by empowering developers with AI coding agents embedded into their workflow that help create high-quality software and ship products faster.Zencoder brings the zen back in coding.

Founded in 2023

Campbell, California, USA

52 employees (5 in marketing)

www.zencoder.ai