Responsibilities

• Franchise Strategy & Business Ownership - Own the full US marketing strategy for the Elizabeth Arden Fragrance franchise, from annual planning through in-market execution.
• - Serve as the primary US business owner for Fragrance — accountable for commercial performance, brand positioning, and portfolio health.
• - Develop and manage annual marketing plans, including budget allocation, channel priorities, and ROI targets.
• - Provide strategic input on pricing, forecasting, and new product feasibility for the Fragrance category.
• - Manage key relationships with the Director, US Marketing and other cross-functional leaders to align on shared resources, brand-level priorities, and enterprise initiatives.
• Go-to-Market Execution - Build and execute 360° launch plans for Fragrance new product introductions in partnership with IMC cross-functional teams (Digital/Social, PR/Influencer, Media, E-commerce, Retail Experience).
• - Lead development of in-store and digital communications for the Fragrance franchise, including planogram support, gondola graphics, and display assets.
• - Partner with Trade Marketing to recommend and implement retail strategies that drive sell-through for Fragrance.
• - Collaborate with the Retail Execution team to ensure Fragrance is appropriately and compellingly represented at the wall and in-store.
• - Support new door openings and retailer launches with bespoke Fragrance marketing programs.
• Consumer, Category & Competitive Intelligence - Conduct ongoing analysis of the US Fragrance competitive landscape, identifying threats, opportunities, and white space.
• - Leverage consumer insights, Circana data, and retail performance data to develop strategic recommendations and course-correct as needed.
• - Monitor Fragrance franchise performance against KPIs; present findings and recommendations to senior leadership.
• - Communicate US Fragrance market needs to Global Marketing teams; ensure US requirements are reflected in global planning.
• Promotional Product Programming (Cross-Franchise) - Own the development and execution of promotional product programming — including gift sets, GWP (gift-with-purchase), and value offers — across both the Fragrance and Skincare franchises.
• - Partner with Global Marketing and Product Development to ensure promotional assortments meet US market needs, retail requirements, and margin targets.
• - Collaborate with Trade Marketing and Sales to align promotional offers with key retail windows, seasonal moments, and account-specific opportunities.
• - Track performance of promotional SKUs; provide post-program analysis and recommendations to inform future planning.
• - Coordinate with the Director of Skincare on Skincare promotional programming to ensure consistent execution standards and cross-franchise alignment.
• Cross-Functional Collaboration - Act as the Fragrance franchise lead in cross-functional meetings and planning processes, bringing a clear point of view and recommendations to inform decisions.

Requirements

• 7+ years of experience in brand marketing or marketing management, with demonstrated ownership of a product category or business franchise.
• Experience in beauty, personal care, fragrance, or luxury consumer goods strongly preferred.
• Proven ability to develop and execute 360° marketing plans independently, from strategy through in-market activation, with demonstrated ownership and accountability for key business outcomes.
• Strong analytical skills; experience with Nielsen, retail performance data, and consumer insights.
• Collaborative working style with the ability to manage key relationships, influence cross-functional teams and senior stakeholders, and bring a credible point of view without direct authority.
• Excellent written and verbal communication skills; experience presenting to senior leadership.
• Proficiency in Excel and PowerPoint; experience with financial planning and volume forecasting.
• Bachelor's degree in Marketing, Communications, Business, or related field.

Preferred

• Experience marketing in the Fragrance or prestige beauty category.
• Familiarity with luxury/prestige retail channels (Department Stores, Specialty, D2C, Amazon/Pure Players).
• Experience working with global brand teams and translating global strategy for the US market.

Benefits

• Employees are eligible for medical, dental, and vision benefits.
• Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled).
• Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc.
• Employees are also able to enroll in our 401k Retirement Savings Plan.
• Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year. Vacation will depend on role.