Responsibilities

• Develop and execute advertising strategies that support company growth and brand advancement
• Manage marketing campaigns from inception through post-campaign analysis and reporting
• Collaborate with cross-functional teams to create and implement marketing plans for targeted campaigns
• Partner with field marketing to design and deliver local and national programs across multiple channels
• Craft effective tactics for local marketing and sales initiatives in alignment with Spectrum’s overall brand
• Deliver compelling product messaging, including emotional value propositions for new product launches
• Consistently simplify and enhance the customer experience through strategic marketing initiatives

Requirements

• Bachelor’s degree or higher in marketing, business, communications or related field
• 7+ years industry experience in consumer technology or related industries
• Experience managing major advertising campaigns
• Proficiency in PowerPoint and Microsoft Office applications
• Advanced knowledge of marketing principles
• Efficient resource management and task prioritization skills
• Creative and strategic thinking abilities
• Relationship-building skills with customers and colleagues
• Team management and motivation capabilities
• Ability to read, write, speak and understand English

Preferred

• Experience managing traditional and online/social media planning
• Experience in brand management

Benefits

• a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life