Senior Manager, Marketing & Business Development Taste, Health, Nutrition & Care- Princeton, NJ

Princeton, NJ (On-site)

$132K/yr – $150K/yrSenior Level8+ years expFull time

Posted 2 days ago

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Job Summary

Lead regional marketing and business development for HNC Taste, turning global strategies into actionable growth initiatives across North America.

  • Define the value proposition across multiple nutrition-focused segments and partner with Sales to drive new opportunities
  • Build and manage a diversified growth pipeline, including launches, line extensions, and GTM programs

Job Description

Responsibilities

  • Translate global HNC Taste strategies into impactful regional marketing and business development initiatives across North America. Develop and execute growth plans based on market opportunities, emerging trends, and customer needs.
  • Define and strengthen the value proposition of our HNC Taste Solutions portfolio across the Dietary Supplements, Pharmaceutical, Medical Nutrition, and Early Life Nutrition segments. Partner closely with Sales teams to identify new business opportunities, support customer innovation projects, and accelerate commercial growth.
  • Build and maintain a strong pipeline of growth initiatives, including new product launches, line extensions, and solution concepts. Develop and implement go-to-market strategies targeting health and wellness brands and contract development and manufacturing organizations (CDMOs).
  • Support the successful launch of new solutions and concepts, driving adoption and commercial impact.
  • Monitor competitive activity, consumer trends, and category developments to identify opportunities for differentiation and growth.
  • Collaborate with Communications, Sales, Regulatory, Science, Technical and other cross-functional teams to deliver integrated marketing programs and customer value.
  • This role will involve travel up to 40% of the time within the US and Canada.

Requirements

  • Minimum of 8 years of B2B business development and marketing experience required; ideally this experience is within dietary supplements, consumer health, healthcare, nutrition, pharmaceutical, or related industries.
  • Experience developing and executing successful product marketing and growth strategies.
  • Strong understanding of customer needs, market dynamics, and commercial drivers within health and wellness markets along with strong analytical and business acumen, with the ability to translate insights into actionable growth opportunities.
  • Experience collaborating across multiple functions, including Sales, Regulatory, Science, Technical, Operations, and Finance.
  • Experience within flavors, taste technologies, or related ingredient industries is required
  • Bachelor’s degree in Marketing, Business, Life Sciences, or a related field.

Benefits

  • In addition to base salary, we also offer a comprehensive total rewards package, inclusive of annual incentive pay, a retirement savings plan, health care coverage, paid time off, recognition programs and a broad range of other benefits. All benefits and incentives are subject to eligibility requirements.

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Founded in 1902
Heerlen, Limburg, Netherlands
12K employees (434 in marketing)
58% recommend to a friend
92% CEO approval

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Current headcount: ~12.4K

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