Responsibilities

• Leads the implementation of university-wide marketing strategies and campaigns developed in collaboration with the Associate Vice President of Marketing.
• Translates high-level strategic goals into actionable marketing plans, timelines, and deliverables.
• Manages day-to-day execution of multi-channel marketing campaigns, including digital, print, and paid media efforts.
• Ensures all marketing outputs maintain alignment with Auburn’s visual identity, brand standards, and institutional messaging.
• Collaborates with OCM’s (Office of Communications & Marketing) creative services leadership and teams, as well as colleges and units across campus, to ensure content and creative assets align with the university’s mission and support institutional goals.
• Builds a culture of collaboration and creativity among communication and marketing professionals across campus while fostering innovation and continuous improvement.
• Utilizes data and performance metrics to measure campaign effectiveness and prepares regular reports for the AVP of Marketing to share with senior leadership.
• Champions team development, professional growth, and creative excellence across the unit.
• May represent Auburn’s marketing leadership at university-wide committees, external events, and national professional conferences.

Requirements

• Bachelor's Degree with no specific discipline. and 6 years of experience in marketing, integrated communications, and/or digital storytelling. Experience leading high-performing creative teams within a university or similar complex environment is desired.

Benefits

• Life-Changing Impact: Our work changes lives through research, instruction, and outreach, making a lasting impact on our students, our communities, and the world.
• Culture of Excellence: We are committed to leveraging our strengths, resources, collaboration, and innovation as a top employer in higher education.
• We’re Here for You: Auburn offers generous benefits, educational opportunities, and a culture of support and work/life balance.
• Sweet Home Alabama: The Auburn/Opelika area offers southern charm, vibrant downtown scenes, top-ranked schools, and easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.
• A Place for Everyone: Auburn is committed to fostering an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged.
• Ready to lead and shape the future of higher education? Apply today! War Eagle!