Responsibilities

• Own marketing analytics from first click to lifetime value. Define and track the metrics that actually matter, CAC, LTV, retention, payback, and connect campaign performance to real revenue outcomes.
• Partner with Growth to evaluate channels (Meta, Google, TikTok, affiliates) through a long-term profitability lens. Recommend where to double down, pull back, or test next.
• Improve attribution, design incrementality tests, and ensure reporting reflects true incremental revenue, not just platform numbers.
• Connect acquisition to retention and LTV. Model payback, forecast growth, and pressure-test investment assumptions.
• Analyze A/B tests across creative, landing pages, and pricing. Deliver clear recommendations that drive decisions, not just dashboards.
• Translate complex data into executive-ready narratives. Shape budget allocation, growth strategy, and board-level reporting.