Responsibilities

• Owning the pro loyalty program value proposition, positioning, and messaging—ensuring it resonates with contractors, installers, designers, and trade professionals.
• Building integrated marketing plans that drive enrollment, repeat engagement, tier movement, and incremental revenue.
• Designing promotional strategies—offers, tier accelerators, targeted incentives—that are compelling, profitable, and grounded in data.
• Partnering cross-functionally with Lifecycle, Digital, Media, Visual Merchandising, and Field Marketing to execute campaigns across email, SMS, app, web, and in-store touchpoints.
• Translating complex program mechanics into clear, persuasive communications that make pros immediately understand “what’s in it for me.”
• Analyzing performance with Finance and Data Science partners to optimize messaging, offers, and ROI—and presenting insights and recommendations to leadership.

Requirements

• 5–7+ years of experience in loyalty, CRM, lifecycle, or integrated marketing roles where growth was measurable—not assumed.
• A strong understanding of B2B or pro customer behavior, how they buy, why they switch, and what earns their repeat business.
• Experience building customer-facing value propositions, promotional strategies, and multi-channel campaigns from strategy through execution.
• Confidence partnering across creative, digital, analytics, and field teams to bring ideas to life.
• Analytical rigor paired with storytelling ability—you can translate performance data into actionable insight and executive-ready narratives.
• Comfort in a fast-paced, high-growth retail environment where priorities evolve and impact is visible.

Benefits

• Bonus opportunities & career advancement opportunities at every level
• Programs that help you reach your financial goals: 401k with company match, Employee Stock Purchase Plan, and Referral Bonus Program
• Medical, Dental, Vision, Life, and other Insurance Plans (subject to eligibility criteria)
• Work-life balance, including: - Paid vacation and sick time for eligible associates - Paid holidays plus a personal holiday - Paid Volunteer Time Off that starts on Day 1
• Equal Employment Opportunity