Responsibilities

• Build, execute, and continuously optimize automated lifecycle marketing journeys (email, SMS, and triggered communications) across every stage of the homebuying funnel, from initial inquiry through close.
• Own performance of CRM-based nurture campaigns, optimizing content, timing, and audience segmentation to improve lead-to-sale conversion rate.
• Partner with sales operations to define lead scoring, routing rules, and follow-up cadences that keep prospects engaged and moving toward purchase.
• Monitor and report on lifecycle performance metrics, including open and click-through rates, cost-per-lead, and conversion by funnel stage, using data to inform ongoing strategy.
• Collaborate with the Performance Marketing and Marketing Analytics teams to ensure consistent messaging and a seamless handoff across paid, organic, and lifecycle channels.
• Maintain and A/B test email and SMS content, subject lines, and send cadences to continuously improve engagement.
• Manage platform administration and vendor relationships for marketing automation and lead management tools, including Salesforce.
• Perform other duties as needed or assigned.

Requirements

• Strong working knowledge of CRM and marketing automation platforms, with the ability to translate data into actionable lifecycle strategy.
• Ability to work independently and cross-functionally with sales, marketing analytics, and IT to deliver integrated campaigns.
• Capable of taking the initiative to identify gaps in the buyer journey and build solutions to close them.
• Strong project management skills, with the ability to manage multiple concurrent campaigns and competing deadline.
• Minimum of 8 years of related experience in lifecycle, CRM, or marketing automation, preferably within homebuilding or real estate.
• Minimum of a four-year degree in Marketing, Business, or a related field required.
• Strong background in CRM and email marketing platforms (e.g., Salesforce, HubSpot, Braze) and marketing automation best practices.

Benefits

• Employees will have access to paid time off, medical, dental, vision, basic life insurance, and the Company's 401(k) plan.