Responsibilities

• Lead end to end remarketing campaign strategy for Manheim's most complex, high value commercial clients, including OEMs, rental companies, fleet operators, and captive finance organizations.
• Own comprehensive account planning and the full lifecycle of marketing campaigns-from strategic planning and development through execution, optimization, and performance reporting-ensuring programs directly support client remarketing goals and sales priorities.
• Leverage AI enabled tools and advanced analytics, this role synthesizes complex client, buyer, and performance data into clear, executive level insights that inform campaign strategy, strengthen critical sales partnerships, and drive measurable growth across Manheim's top commercial accounts.
• Serve as the primary marketing point of contact for assigned enterprise-level accounts, reinforcing Manheim's value through insight-led strategy and consistent execution.
• Lead the strategy, development, and execution of high-impact, multi-channel marketing campaigns aligned to complex commercial client objectives.
• Partner closely with Field Marketing, Sales, and Operations to ensure campaigns are executed consistently across auction locations while meeting enterprise client expectations.
• Guide campaign prioritization and sequencing based on account goals, performance insights, and sales objectives.
• Ensure campaigns reflect Manheim and client brand standards while delivering customized solutions for enterprise clients.
• Leverage analytics platforms (e.g., Salesforce) and AI-enabled tools to synthesize large, complex data sets into executive-ready insights, summaries, and strategic recommendations.
• Translate buyer behavior, campaign performance, and industry and sales trends into clear narratives that support growth strategy and client decision-making.

Requirements

• Bachelor's degree in related discipline
• 8 years of progressive experience in B2B marketing, with a focus on enterprise account management and campaign leadership.
• The right candidate could also have a different combination, such as a master's degree and 6 years' experience; a Ph.D. and 3 years of experience; or 12 years' experience in a related field.
• Strong analytical skills and experience with marketing analytics tools, CRM platforms (e.g., Salesforce), and AI-powered tools with advanced analytics.
• Proven ability to distill complex information into executive-level insights for senior clients and internal sales partners.
• Demonstrated success in building and maintaining relationships with enterprise-level commercial clients.
• Experience developing and managing marketing budgets with ROI accountability.
• Excellent presentation and communication skills for executive-level client interactions.
• Comfort operating autonomously within high-visibility, high-impact accounts.
• Ability to prioritize work and demonstrate agility among competing priorities.
• Attention to detail is a must.
• Ability to work on CST or EST schedules to accommodate internal and external customers
• Travel: 35% for client meetings and auction location visits. Must live within 60 miles of a major airport.

Preferred

• MBA or advanced degree in Marketing, Business, Analytics, or related field.
• Automotive, auction, fleet, rental, or remarketing industry experience.
• Experience working with OEMs, rental companies, fleet operators, or captive finance organizations.
• Advanced proficiency in marketing analytics and data visualization platforms.

Benefits

• A competitive salary and top-notch bonus/incentive plans.
• Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
• Comprehensive healthcare, with multiple options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Professional development and continuing education opportunities.
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
• Extra perks like pet insurance, employee discounts and much more.
• The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members.
• and other listed benefits in the description.