Responsibilities

• Develop comprehensive influencer strategies and campaigns for seasonal launches, brand campaigns, ongoing engagement, and brand initiatives, drive brand awareness, foster engagement and loyalty.
• Partner closely with our influencer agency-of-record, serving as the primary point of contact across all campaigns end-to-end.
• Actively cultivate relationships with on-brand influencers and industry contacts, enhancing and diversifying the Athleta influencer community.
• Manage product seeding efforts to actively engage and expand our creator community.
• Establish clear KPIs and benchmarks for all programming, regularly reporting on outcomes and analyzing performance.
• Contribute to the management of Creator IQ and Tribe Dynamics, tracking monthly performance and scaling both short- and long-term objectives.
• Assist in the development and management of Influencer Marketing budgets, ensuring alignment with strategic plans.
• Integrate paid media strategies into influencer campaigns to boost visibility and achieve measurable results, working with cross-functional teams to enhance overall performance.
• Remain up to date on trending content, conversations, news, cultural events and emerging social formats.

Requirements

• 8+ years marketing experience with 5+ years experience in social and influencer marketing.
• 3+ years of experience managing teams, with a proven track record of collaborative leadership, team building, and managing individual contributors.
• Experience working with / managing agencies and internal partners.
• Extensive experience managing and implementing influencer marketing strategies, building relationships, and developing partnerships with key influencers.
• Strong analytical abilities, with a track record of reporting and optimizing performance metrics.
• Proficient in managing departmental budgets efficiently.
• Eager to learn and thrive in a complex, matrixed organization with a proven track record of working cross - functionally to drive change.
• Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions.
• Entrepreneurial spirit with the ability to work through ambiguity, transform enterprise - wide ways of working, and infuse strategic thinking across levels.
• Extensive knowledge of social media platforms and influencer marketing trends.
• Must be able to prioritize and handle several projects at the same time in a fast paced environment while adhering to shifting deadlines to support business needs/ social trend s.