Senior Manager, GTM Strategy

Santa Monica, CA (Hybrid)

$160K/yr – $180K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the GTM launch lifecycle from planning to post-launch analysis, aligning cross-functional teams and building scalable launch infrastructure to drive measurable product successes.

  • GTM Execution: Lead launch timelines, coordinate cross-functional workstreams, and drive accountability across teams.
  • Launch Infrastructure: Build repeatable templates, playbooks, and project-management tools to accelerate future launches.
  • Analytics & Learnings: Define success metrics and synthesize results to inform future positioning and channel strategy.

Job Description

Own the GTM launch lifecycle from planning to post-launch analysis, aligning cross-functional teams and building scalable launch infrastructure to drive measurable product successes.

  • GTM Execution: Lead launch timelines, coordinate cross-functional workstreams, and drive accountability across teams.
  • Launch Infrastructure: Build repeatable templates, playbooks, and project-management tools to accelerate future launches.
  • Analytics & Learnings: Define success metrics and synthesize results to inform future positioning and channel strategy.
  • Market & Positioning: Conduct competitive landscape analysis, market sizing, and channel strategy to support launch planning.
  • Post-Launch Accountability: Track performance, derive actionable recommendations, and guide debriefs for continuous improvement.
  • Competitive Surveillance: Stay close to the competitive landscape and women's health market to surface pipeline-relevant trends.
  • Strategic Support: Assist the Chief of Staff & CEO on high-priority topics with structured, data-driven insights.
  • Cross-Functional Collaboration: Align product, marketing, sales, and operations through transparent governance and decision rights.
  • Metrics Delivery: Define quantitative success metrics and report performance to senior stakeholders.
  • 5-9+ years of experience in go-to-market, strategy, consulting, investment banking, or a similarly analytical and structured role
  • Demonstrated ability to manage complex, cross-functional projects with multiple workstreams and stakeholders
  • Strong analytical skills, with expertise in modeling / synthesizing data and drawing clear conclusions
  • High proficiency in Excel/Google Sheets and PowerPoint/Google Slides
  • Excellent communicator who can distill complex information into clear, concise narratives
  • Highly organized and detail-oriented, with a bias toward ownership and follow-through
  • Collaborative and open-minded, with the ability to build trust and drive alignment across teams
  • Intellectually curious and energized by fast-moving environments where priorities can shift
  • Applicants must be currently authorized to work in the United States on a full-time basis.
  • Experience at a top-tier management consulting firm or investment bank
  • AI-fluent and uses tools like Claude and ChatGPT daily to accelerate research, analysis, and drafting; has automated workflow processes
  • Prior exposure to consumer products, retail, or wellness
  • Passionate about women's health
  • Flexible PTO, Sick Days, and Wellness Days
  • Monthly Social Hours
  • Medical, Vision, and Dental Coverage
  • 401K with matching
  • $50/month Fitness Reimbursement + Up to $1,800 in annual wellness benefits
  • An environment of collaboration, high performance, & respect amongst all employees and managers
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O Positiv Health

O Positiv Health is about feeling your best. We make vitamins for real people, in real life, with the belief that small acts of self-care produce positive outcomes. Because personal health should be effortless and intentional.

Founded in 2018
Santa Monica, California, USA
102 employees (43 in marketing)

Traffic Signals

Monthly Visitors
2.4M
Monthly Google Ads Budget
$55.6K
Traffic Source Mix
Search
31.2%
Direct
50.6%
Referral
5%
Social
11.9%
Paid
1.2%

Headcount Trend

Current headcount: ~102

Marketing Team

Marketing Team Size
35 (34% of company)

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