Responsibilities

• Plan, execute, and manage partnerships for each of our print insert media programs to successfully drive acquisition and brand growth of Factor. This includes managing existing partnerships, onboarding new partners, and analyzing partner campaigns to gauge success.
• Own the multi-million dollar channel budget: oversee weekly budget steering, quarterly and annual forecasts, and budget allocations.
• Lead relationships with agency partners (printers, creative, and media agencies) and internal teams to manage all deliverables including plan approvals, performance management, offers, optimizations, creative assets, contracts, forecasting print volumes, QAing and approving all creative proofs.
• Act as the key point of contact with external agency partners, direct brand partners, and marketing vendors, establishing and maintaining these relationships on behalf of Factor. Lead all strategic and cost negotiations, including RFPs.
• Partner with our Brand team and creative agency to generate creative briefs, provide creative recommendations and insights that optimize performance, execute and document creative tests, and regularly share key findings to inform initiatives
• Provide data driven analysis of future performance to identify key campaign learnings and quantifiable business opportunities to improve campaign
• Build a rigorous test roadmap: establish and execute test and learn agenda, including lift tests and A/B test, capturing learnings and implementing strategic pivots.
• Oversee campaign setup: contract reviews with legal and partners, finance onboarding, shipping document management and documentation, invoicing and budget reporting.
• Partner closely with business development, retail media and corporate partnership teams to design and execute cross-channel integrated media campaigns.
• Leverage AI to automate channel execution, identify areas for strategic innovation or pivots.