Responsibilities

• Lead the strategy and execution of full funnel growth marketing programs to drive MQLs and revenue for InMobi Advertising and Glance.
• Develop scalable demand generation initiatives across paid, organic, email, partnerships, and content-led channels.
• Continuously optimize funnel conversion at every stage from awareness → acquisition → activation → pipeline.
• Manage performance across paid channels including search, social, display, retargeting , and programmatic.
• Drive organic growth via SEO, content partnerships, email automation, and lifecycle marketing.
• Test new channels, formats, and audiences to identify high ROI growth opportunities.
• Build, optimize, and scale lead capture funnels, landing pages, and conversion paths.
• Develop multitouch nurture sequences tailored to persona, industry, or buying stage.
• Implement and maintain rigorous lead scoring, segmentation, and routing systems in partnership with Sales.
• Set up and manage tracking infrastructure across all paid and organic channels.
• Build attribution models and performance dashboards to understand channel contribution and ROI.
• Analyze funnel performance and identify opportunities for faster and more efficient lead + revenue growth.
• Partner closely with Sales, Product Marketing, Brand, Operations, and Regional GTM teams to align on targets and priorities.
• Optimize the MQL → SQL → Opportunity → Win funnel through shared accountability with Sales.
• Ensure all demand gen initiatives are aligned to business objectives and market priorities.