Senior Growth Strategist
Advantage HQ
USA (Remote)
$180K/yr - $320K/yrAgencyFull-timeSenior level5+ years exp.
23 hrs ago
Senior Manager, Growth Marketing
New York City, NY (On-site)
$162K/yr – $221K/yrSenior Level8+ years expFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own multi-channel growth with a full-funnel mix and a data-driven attribution model across owned and paid to move cardholders from awareness to activation.
- Growth & channel strategy: Own cross-channel funnel optimization from email, push, and in-product to paid, social, and site content for education and conversion.
- MarTech & measurement: Partner to pilot migrations onto new marketing tech and build a continuous data pipeline with a clear attribution framework.
- Campaigns & analytics: Collaborate with product and analytics to test, measure, and iterate campaigns, driving actionable learnings and improved performance.
Job Description
Responsibilities
- Marketing channel strategy & optimization: Design and optimize a full-funnel program using owned channels (e.g., email, push, in-product) alongside targeted paid, social, and site content to educate and convert cardholders. You will continually evaluate targeting, sequencing and investments while testing into new channels to expand impact.
- Campaigns & experimentation: Partner cross-functionally to execute cross-channel campaigns, leveraging best practices to optimize the conversion funnel. You will propose and implement testing agendas to generate targeting and creative learnings that inform future strategies.
- MarTech leadership: Collaborate with the Enterprise Platforms team to pilot and migrate Emerging Payments onto Capital One’s new marketing technology infrastructure. You will also partner with analytics and delivery teams to maximize existing MarTech and devise experiments in the short-term.
- Measurement & analytics: Work with product and analytics teams to build a continuous data pipeline connecting offsite, site, and product touchpoints. You will establish a measurement attribution framework with target KPIs and integrate it into existing frameworks for owned channels.
- Bachelor’s degree or Military Experience.
- At least 8 years experience in marketing or business and consulting strategy and integrated marketing campaign execution
- At least 3 years experience working across owned and paid marketing channels and delivering direct response and engagement campaigns
- Growth Marketing experience at a tech company, ideally marketing B2C or B2B2C products
- Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear messaging for both consumer and business audiences.
- Highly collaborative working style with the proven ability to influence cross-functional stakeholders and drive organizational alignment without formal reporting authority.
- Experience overseeing a complex body of results that either includes direct people management, or oversight and ownership of other people’s results.
- Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
Capital One
3.8 Glassdoor
At Capital One, we're making things better for our customers and associates through innovation and collaboration. We were founded on the belief that everyone deserves financial freedom—and are dedicated to a world where all have equal opportunity to prosper. Banking is in our DNA, but we are so much more than a bank. We always think about what’s next—and how we can bring our customers the tools needed to improve their financial lives. Your ideas, experiences and skills will help make banking better. You’ll be part of a supportive culture while earning amazing benefits. That’s life at Capital One. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. View our Social Media Community Guidelines https://www.capitalone.com/digital/social-media/
Founded in 1994
McLean, Va, US
62K employees (2,158 in marketing)
67% recommend to a friend
80% CEO approval
Traffic Signals
Monthly Visitors
127.9M
Monthly Google Ads Budget
$12.3M
Traffic Source Mix
Search
16.9%
Direct
77.4%
Referral
3.7%
Social
1.2%
Paid
0.6%
Headcount Trend
Current headcount: ~81.6K
Marketing Team
Marketing Team Size
1,388 (2% of company)
Median Career Experience
17.5 years
Median Tenure
7.2 years
Marketing Roles Posted (Last 30 Days)
20
People
HR / Recruitment
Marketing Leadership
Aparna Sarin
Managing Vice President & Chief Marketing Officer - Business Cards and Payments
At the company for 9 years 11 months
Katelyn McCarthy
Senior Vice President, Global Payment Network Strategy and Brand
At the company for 1 year 3 months
Shannon Kors
Vice President Marketing & Product
At the company for 1 year 3 months
Bill TenBusch
Vice President - MarTech & Customer Marketing, Business Cards & Payments
At the company for 7 years 3 months
Funding
Total Funding
$5.5B
Last Raise
$2.8B
Post IPO Debt, 6 months ago
Funding History
- Sep 2025Post IPO Debt • $2.8B
- Jan 2025Post IPO Debt • $1.8B
- May 2023Post IPO Equity • $954M
