Responsibilities

• Own the paid social creative strategy and roadmap, determining the testing priorities that represent the biggest opportunities for patient growth.
• Run the briefing engine: maintaining a weekly brief cadence across Meta, TikTok and other paid channels as needed. The sharpness of your brief is what determines whether the asset performs.
• Keep the pipeline full. Maintain a steady backlog of concepts, assets, and creators so testing never stalls waiting on ideas, and creative volume scales with media spend.
• Translate performance into direction. Analyze hook rate, hold rate, CTR, CVR and downstream CAC to understand what is working and why, then turn those learnings into the next round of testable hypotheses.
• Own UGC and creator creative as a performance channel including frameworks for sourcing, scripting, briefing, and testing creator content. You will create a clear read on which creators are driving results.
• Manage the operational layer that makes speed possible: asset library, creator and agency handoffs, and review workflows.
• Inspire internal and external partners by concepting and presenting ideas for what Talkiatry can do across key channels (Meta, TikTok, YouTube, etc.), taking them from idea to brief to execution.
• Build and run the creative testing loop: translate performance data into insights and testable hypotheses, brief the next round of assets against them, and turn what wins into repeatable messaging and format guidance.
• Coordinate and align cross-functional and external partnerships to navigate goals and drive creative effectiveness.
• Develop scaled programs and creative frameworks that elevate the broader marketing organization’s capabilities.

Requirements

• Bachelor’s degree or relevant experience.
• 5+ years of in-house B2C digital marketing and creative strategy experience, with meaningful time developing direct response creative for Meta and TikTok.
• Hands-on experience concepting creative ideas, writing effective creative briefs, and building persuasive presentations, and creative briefs.
• Fluency in the metrics that govern creative decision making including, hook rate, hold rate, CTR, CVR and CAC.
• Experience owning the full creator pipeline: sourcing, scripting, briefing, and testing creator content at scale.
• Strong project management skills and ability to confidently clear roadblocks to drive projects to completion.
• Proven track record of analyzing creative performance data to formulate insights, inform creative strategy, and influence cross-functional stakeholders.
• Ability to engage a room of senior-level representatives and inspire action with compelling storytelling.
• An entrepreneurial mindset that is equally strong in both high-level ideation and hands-on execution.

Preferred

• Nice to have: Experience leveraging AI tools (e.g., generative AI) to enhance creative development; experience in B2C health tech or subscription businesses.

Benefits

• Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care
• Collaborative environment: be part of building something from the ground up at a fast-paced startup
• Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
• Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands
• It all comes back to care: we’re a mental health company, and we put our team’s well-being first