Responsibilities

• Strategically support the development of our 3-year rolling product launch calendar, focusing on Premium & “New Project” portfolio launches to drive growth, recruit new consumers and retain existing ones
• Develop elevated brand stories and compelling innovation narratives that bring product concepts to life, creating meaningful consumer connections and supporting globally relevant launches
• Deliver breakthrough innovations grounded in whitespace analysis, performance reporting and consumer-centric insights from internal and external sources (CMI, trend reports, regional and retailer data).
• Partner in shaping the strategic direction of the olfactive portfolio, ensuring continued market leadership and expansion into new and differentiated fragrance territories
• Work with Director to manage cost and margin goals to meet financial objectives of the brand and category, assisting in setting COG & margin targets for launches.
• Collaborate closely with cross-functional teams including Global Consumer Engagement, Product Development, and Regulatory to ensure successful product launches and consistent market performance.
• Support development of comprehensive product marketing strategies that define and communicate clear points of difference and unique benefits of our products, ensuring they resonate with a global audience.
• Conduct rigorous analysis of internal fragrance initiatives, leveraging data and analytics to identify fast-growing subcategories/trends to make strategic recommendations and optimize future launches.
• Monitor and adapt marketing strategies based on consumer feedback and market trends to maintain competitive advantage.