Responsibilities

• Lead global TB portfolio marketing launches, including new product introductions and enhancement announcements.
• Develop and execute launch plans/packages, ensuring alignment with regional teams and commercial and product strategy.
• Drive creation of high-impact PR strategies, sales enablement materials, and training programs in partnership with Commercial Operations, Marketing Communications, and Local Marketing.
• Own the development of integrated global campaigns for TB and infectious diseases in partnership with the Molecular diagnostics organization to ensure a company-wide offering.
• Create compelling messaging frameworks tailored to key customer segments and regional needs.
• Deliver end-to-end campaign assets including support materials, digital content, and lead generation programs.
• Partner with regional marketing teams to localize campaigns and maximize market relevance and effectiveness.
• Oversee content strategy and execution across key digital channels: Website and landing pages; Social media platforms; Digital advertising; Email marketing campaigns.
• Develop engaging content to support thought leadership, demand generation, and customer education.
• Lead development of conference-related content, including symposia materials and promotional assets.

Requirements

• Bachelor’s degree required
• MBA or advanced degree preferred
• 7–10+ years of experience in global marketing, preferably in diagnostics, medical devices, or healthcare
• Demonstrated success in product launches and integrated marketing campaign development
• Experience with TB, infectious diseases, or related clinical areas strongly preferred
• Strong understanding of digital marketing, demand generation, and content strategy

Preferred

• MBA or advanced degree preferred

Benefits

• At BD, we reward, support and develop our associates through our comprehensive Total Rewards program.