Senior Manager, Global Marketing, Sebastian

USA (Hybrid)

$120K/yr – $140K/yrSenior Level8+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Build and own the global brand and product roadmap for a premium styling line, turning insights and trends into differentiated launches and cross‑functional execution.

  • Brand Strategy & Innovation: shape the long range plan and lead cross‑functional gates from concept to launch.
  • Go-To-Market & Packaging: craft positioning, packaging, and 360 marketing that lands in‑salon and online.
  • Cross‑Functional Leadership: align R&D, Supply Chain, Education, and market teams to hit timing, COGs, and financial targets.

Job Description

Responsibilities

  • Translate professional insights, cultural trends, and consumer behavior into differentiated product concepts, positioning, and global campaigns.
  • Act as a senior marketing thought partner, shaping brand strategy and long‑range innovation pipeline in close collaboration with senior brand leadership.
  • Own portfolio strategy including new launch forecasting, sizing, and business case development.
  • Present clear recommendations to leadership, challenging briefs and sharpening facts to drive confident decision‑making.
  • Stay deeply connected to pop culture, music, and emerging trends to inform brand relevance and creative direction.
  • Lead end‑to‑end new product development in the styling category, building strong product briefs and data‑driven business cases aligned to brand, performance, and financial targets.
  • Own stage‑gates for cross‑functional alignment to deliver high‑performance, margin‑accretive innovation.
  • Partner with R&D and Supply Chain to manage development timelines and ensure on‑time launches meeting cost of goods benchmarks (COGs).
  • Communicate project status, risks, and key decisions clearly to internal and external stakeholders.
  • Co‑develop new salon service concepts with the Professional Education team to inspire stylists and drive in‑salon excitement.

Requirements

  • 8+ years in brand management, product development, or marketing (haircare or beauty industry experience required)
  • Proven track record launching new products
  • Must have prior project management experience and know how to anticipate and integrate workflows
  • Versed in managing cross‑functional teams, serving as a role model
  • Strong strategic thinking, ability to deduce conclusions from market research
  • Excellent communication, collaboration, and project management abilities
  • Passion for professional haircare and beauty, creativity, and understanding of professional and consumer needs
  • High attention to detail and ability to manage multiple priorities
  • Financial acumen (budget management, business cases, P+Ls)
  • Advanced presentation skills and story telling for senior level audiences

Preferred

  • MBA a plus
  • Experience bringing haircare or beauty products to market.

Benefits

  • health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).

Traffic Signals

Monthly Visitors
691.1K
Traffic Source Mix
Search
55.8%
Direct
33.3%
Referral
5%
Social
4.6%
Paid
1%

Headcount Trend

Current headcount: ~804

Marketing Team

Marketing Team Size
33 (4% of company)
Median Career Experience
17 years
Median Tenure
11.8 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Last Raise
Private Equity, 4 years ago

Funding History

  • Oct 2021
    Private Equity Round