Senior Manager, Global Marketing & C&CL Consumption & Purchase Analytics Intelligence Services

Atlanta, GA (On-site)

$140K/yr – $158K/yrSenior Level5+ years expFull time

Posted 22 hrs ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end consumption and purchase analytics initiatives, turning consumer behavior and market insights into actionable strategies across global markets.

Lead analytics solutions and reporting to drive brand growth and optimization of consumption and purchase patterns.
Collaborate with Marketing, Enterprise Intelligence, and cross-functional teams to embed insights into strategy and productization opportunities.

Job Description

Responsibilities

Consumption and Purchase Analytics Creation and Delivery
Develop and deliver analytics solutions that provide insights into consumer behavior, consumption trends, and purchase patterns across global markets.
Create and maintain consumption and purchase performance reports, identifying key trends, insights, and actionable recommendations.
Collaborate with marketing teams to translate data into meaningful insights that drive brand growth and consumer engagement across the consumption and purchase consumer journey.
Present analytics outcomes and strategic recommendations to stakeholders, ensuring alignment with business goals and category strategies.
Partner with the Enterprise Intelligence team to integrate insights into brand strategies and identify opportunities for scaled productization and process improvements.
Consumer Behavior and Market Insights
Analyze consumer behavior and market trends to identify opportunities for growth and innovation.
Develop and manage research protocols and data product measurement systems to measure and optimize consumption and purchase patterns.
Leverage AI enabled advanced analytics tools and methodologies to uncover actionable insights that inform marketing and category strategies.

Requirements

Analytics Expertise: Proven ability to create and deliver advanced analytics solutions that drive business outcomes.
Data Storytelling: Ability to simplify complex data into actionable insights for diverse audiences.
Advanced Analytics: Proficiency in AI, automation, and advanced analytics tools to enhance consumption and purchase intelligence systems.
Consumer Behavior Analysis: Experience in analyzing consumer behavior, market trends, and purchase patterns to inform business strategies.
Research and Data Management: Experience in managing research projects, data sources, and reporting systems to drive actionable insights.
Cross-Functional Collaboration: Strong ability to work with cross-functional teams across marketing, media, consumer research, and analytics disciplines.
Quantitative Skills: Ability to analyze data to identify patterns, opportunities, and gaps, integrating insights across disparate data sources.
Minimum of 5+ years of work experience in marketing, consumer research, analytics, or related disciplines.
Prior experience in two or more of the following areas: Managing/fielding consumer research; Data management; Analytics and reporting for driving business decisions; Consumer behavior analysis; Brand/product management.
Experience using AI enabled data reporting/visualization tools.

The Coca-Cola Company

4.1 Glassdoor

From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more. The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.We're innovating our portfolio with products that give people more varieties that meet our consumers where they are. We're working with global partners to transform our business, and grow it in more sustainable ways. And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.Learn more at: www.coca-colacompany.com/careers

Atlanta, Georgia, USA

50K employees (5,207 in marketing)

www.coca-colacompany.com

81% recommend to a friend

88% CEO approval