Responsibilities

• Lead the optimization and governance of Hilton's audience-led and storytelling content including taxonomy, metadata structure, content supply chain process/workflows, and structured data implementation.
• Establish and drive the evolution and sophistication of AI-assisted (and eventually agentic) publishing workflows with human oversight to improve efficiency, scalability, and quality control.
• Partner with SEO, analytics, product, and data science teams to strength discoverability across search engines, AI search experiences, and emerging LLM-environments.
• Establish, manage, translate, and shar performance insights for a continuous improvement approach to content supply chain workflows, content reuse, time-to-publish, and increase content effectiveness and business impact.
• Partner closely with the Senior Manager, Content Strategy & Experience to align execution with editorial priorities and customer journey objectives.
• Work cross-functionally with Product, Technology, Data Science, SEO, Content Orchestration, and Performance Marketing teams to define and implement scalable content infrastructure enhancements.
• Support executive reporting on performance insights, automation impact metrics, and revenue-aligned narratives.
• Intelligent content/AI-enabled content supply chain framework.
• Discoverability and performance enhancements focusing on increasing organic visibility and measurable contribution to direct bookings and engagement goals.
• Partner with technology teams, translating business needs and strategy to technology development and road mapping.
• Translate performance data from across the content supply chain into operational and strategic improvements.

Requirements

• Seven (7) years of experience in digital content operations, content marketing optimization, marketing technology/innovation, or content performance strategy execution.
• Two (2) years of experience designing and implementing automated content publishing workflows, using generative AI and agentic tools (Adobe AEM, WRITER, Jasper, Perplexity, or Copy.ai).
• Experience with content and asset management systems.
• Experience with editorial analytics tools, cross-platform and channel analytics, and other performance measurement technology (Adobe, Chartbeat).
• Hybrid schedule from McLean, VA (in office at least 3 days per week)

Preferred

• Familiarity with AI and agentic systems or emerging LLM-driven content ecosystems.

Benefits

• Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
• Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
• Paid parental leave for eligible Team Members, including partners and adoptive parents
• Mental health resources including free counseling through our Employee Assistance Program
• Paid Time Off (PTO)
• Learn more about the rest of our benefits