Responsibilities - Lead the development of brand strategies for Training, Tennis, Golf aligned to lululemon’s purpose, business priorities, and product roadmaps. - Translate category strategies into brand storytelling moments, creative briefs, and integrated campaigns across channels. - Partner with Product, Innovation, and GTM teams to identify key products, innovations, and seasonal priorities for global storytelling across your portfolio of activities. - Guide campaign and creative development from brief through execution—ensuring alignment, consistency, and performance. - Deliver seasonal playbooks and storytelling toolkits that equip global and regional teams with clear, compelling narratives. - Drive the 365 category offense for Training, Tennis and Golf, in partnership with Regional and Product teams. - Lead and mentor a team of direct reports to deliver best-in-class work and support in their development journey. - Define KPIs and lead post-campaign analysis to inform future work and improve impact. Requirements - Bachelors degree - 8+ years of relevant experience in brand strategy, category marketing, or integrated brand management—ideally in apparel, performance, or lifestyle brands. - Experience in building and scaling global brand campaigns and product storytelling across multiple channels. - Deep understanding of performance consumer culture in training, golf and/or tennis - Strong collaborator with a proven ability to influence and lead cross-functional partners. - Ability to think strategically and execute with clarity, creativity, and precision. - Experience managing agencies and internal creative resources. - Passionate about brand building, storytelling, and community connection - Authorization to work in the United States is required for this role. - Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of employment visa at this time for this role. Nice to Have Benefits - Extended health and dental benefits, and mental health plans - Paid time off - Savings and retirement plan matching - Generous employee discount - Fitness & yoga classes - Parenthood top-up - Extensive catalog of development course offerings - People networks, mentorship programs, and leadership series (to name a few) Compensation - The typical hiring range for this position is from $145,000- $180,100 USD annually ; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. - As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and subject to program eligibility requirements. How to Apply About Company - lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we’re in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people. - The Global Brand Management team leads lululemon’s brand strategy and expression across the globe. Within the team, the Performance & Innovation vertical is responsible for crafting and executing the brand vision for key performance categories: Running, Training, Tennis, Golf, and Yoga. This group partners deeply with Product, Go-to-Market, Innovation, and Creative teams to bring purpose-driven storytelling to life in a way that builds brand love and cultural relevance. Other - Note: There is one open role, however, the role is posted in Vancouver and LA, as the team is open to either location. - Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.